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There’s a conversion crisis underway as merchants find themselves at the intersection of the massive shift to digital and lack of many of tools they need to authorize more of those transactions – and do so without fear of fraud – friendly or otherwise.
The consequence for the merchant is more than missing out on the chance to turn a full shopping cart into a sale, but the risk of that customer never coming back to fill future baskets.
PAAY CEO Yitz Mendlowitz and PYMNTS CEO Karen Webster will discuss who consumers hold at fault when this happens, and how new digital tools can help merchants suss out the good customers from those with bad intentions — and convert more declined transactions.
