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Adidas
Adidas is a multinational corporation founded in Germany that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world after Nike.
Adidas Posts Losses Of $400M In Q2, But Expects Q3 Rebound
August 6, 2020
Adidas AG, the global sneaker maker, revealed losses of nearly $400 million in the second quarter (Q2) amid store closures to prevent the spread of the coronavirus.
Business Insider reported that ...Adidas Sales Rebound In China With Return To Growth
June 4, 2020
After lockdown restrictions were removed, Adidas’ China sales have bounced back faster than anticipated, fostering hopes that the brand can start to recover from a massive drop in worldwide demand, ...Creativity Lives In The Age Of Contagion
April 28, 2020
Creativity is the pearl of great price in the COVID-19 era, formed under grit and pressure. Brands are finding new ways to get in front of their customers as standard ...Adidas Pays Landlords For April Rent Following Criticism
April 1, 2020
After being criticized for its decision to defer rental payments, Adidas apologized for saying it would halt rent payments for retail locations globally that had to shutter due to COVID-19 ...Under Armour Forecasts Sales Declines In 2020
February 11, 2020
As it experiences strong competition from Lululemon and Nike, Under Armour is predicting a sales drop this year as it grapples with bringing customers to its training sneakers and shirts that wick ...Popeyes Creates Beyonce-Inspired Fashions Based On Its Uniforms
January 29, 2020
Beyonce’s Ivy Park clothing line for Adidas is sold out, but fashionistas can get the look by turning to Popeyes and its uniforms, now being sold as a 10-piece limited ...Beyoncé Relaunches Ivy Park With Adidas Collaboration
January 17, 2020
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop icon Beyoncé. Her Ivy Park ...Adidas To Shut Down Its Robotic Speedfactories in US, Germany
November 12, 2019
Adidas announced Monday (Nov. 11) that it will be closing its robotic “Speedfactories” in Atlanta and Ansbach, Germany, within 6 months.
Instead, the company will use its Speedfactory technologies to produce ...Under Armour Cuts Full-Year North America Revenue Forecast
July 30, 2019
With its aggressive use of social media as well as its popular sweat-proof clothing, Under Armour has fought an uphill battle to stand out in a space that has been ...Shaq Eyes Reebok Buy As His Next Move
June 21, 2019
In his next move, former NBA player Shaquille O’Neal wants to buy the legendary footwear company Reebok. The sports star has created an empire with car washes, gyms and restaurant ...Retailers Are Getting Smarter About Artificial Intelligence
April 30, 2019
As artificial intelligence (AI) moves from theory to reality – a slow and uneven effort, but a real trend – retailers are starting to experiment with the technology. The work ...Beyonce And Adidas Partner Up For Apparel, Shoe Line
April 4, 2019
Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes.
Bloomberg reported on Thursday (April 4) that the singer had partnered up ...Savvy Online Retailers Add Connected Consumer-Friendly Payment Options
February 14, 2019
With all sorts of digital services at their fingertips, consumers are looking for convenience when they purchase products or services. Consumers, for instance, are swapping their cable channels for digital ...Adidas Partners With Findmine On AI Shopping Experience
January 22, 2019
Adidas is partnering with artificial intelligence (AI) platform provider Findmine to offer complete product recommendations on the retailer’s site.
Chain Store Age reported that through the use of AI, the German ...New Products Bolster Nike's Digital Sales
December 21, 2018
With new products bolstering online sales of apparel and footwear, Nike came out ahead of Wall Street quarterly estimates. The company’s stock rose 7 percent on the news on Thursday ...Stadium Goods' Secret To Nabbing A Niche Market
October 2, 2018
Sneakerheads — the colloquial term for enthusiastic sneaker collectors — are a rare and unusual breed of customer, but capturing them can be a quite a lucrative proposition. The secondhand ...Adidas Reinvents The Pop-Up As Collaborative Creative Space
July 30, 2018
The pop-up store, in an era where retail is resetting rapidly all around, has become a popular option for all types of businesses, including eTailers looking to put feelers out ...Adidas Warns Customers Of Data Breach
June 29, 2018
Another day, another (possible) data breach: Adidas revealed that it has come under attack from cybercriminals looking to steal personal information.
The breach could potentially affect millions of customers, who were ...Apple Pay Offers Promotion On Adidas
June 22, 2018
Apple is giving customers 15 percent off purchases made in the Adidas iOS app when users buy the merchandise with Apple Pay.
According to news from Cult of Mac, the promotion runs ...Brands Stretch Their Legs Online
June 18, 2018
One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want to sell directly to online ...Retail Pulse: Williams Sonoma Opens, Closes Doors
May 7, 2018
More retailers are adopting the view that closing stores isn’t a failure or a loss, but simply a pathway to greater success. Closing 10, 20 or 100 locations is simply ...Adidas Closes Stores To Double eCommerce Sales
April 9, 2018Adidas, the German sportswear company, is gearing up to close stores to focus on investment in digital initiatives, as it aims to meet an ambitious goal of more than doubling ...Adidas Mobile App An eCommerce Shoe-In?
November 9, 2017
Fans of Adidas athletic footwear have a new option for shopping on the go. The German sportswear giant has finally released its first shopping mobile app for iOS and Android, ...Nike Abandons ‘Mediocre’ Retail
October 26, 2017
Nike told investors that it would be shifting its approach to brick-and-mortar retail, according to news from The Wall Street Journal. The company will be narrowing its focus to a few ...Direct To Consumer: Athletic Gear Arena
August 22, 2017
As the online arena pushes for faster shipments and more personalized experiences, there doesn’t seem to be one area of retail that isn’t feeling some sort of pressure to ramp ...Amazon’s Shoe Business Growing Faster Than Traditional Retailers
August 4, 2017
Amazon’s shoe business has already experienced 18 percent growth year-over-year during the first two quarters of 2017— an indication that the online retailer’s investment in the footwear market is paying ...Nike Mulls Selling Directly on Amazon
June 22, 2017
Nike has so far resisted direct sales on Amazon, but now it seems that, in the face of ebbing sales, the company has decided to Just Do It.
“Our channel checks ...Adidas Is Using Retail Stores To Change The Way We Run
December 1, 2016
Adidas is going big with its New York opening. Just outside of Times Square, the massive brick-and-mortar commerce hub is about a little more than the sneakers the German company ...Athleisure Rules Social Conversions Among Apparel Retailers
August 18, 2016It was a good time for athleisure on social media according to the newest data out from TotalSocial (Engagement Labs). The newest edition of the ranking sees Adidas, Nike, Reebok, ...Retail's Hottest Job? Working For Kanye
July 12, 2016
Retail employees rarely choose their workplaces based on the distant CEOs that might drop by the office once or twice out of the year, but when it comes to Kanye ...Yeezy Shoes Spark Madness On eBay
January 4, 2016 When there’s no more stock at retailers, the Yeezys will walk on eBay — and fetch some hefty prices. With the limited window release of the last 2015 edition of the ...Adidas Gets Boost In Fitness Apps With Runtastic Acquisition
August 6, 2015 Athletic wear company Adidas is hoping to boost its performance in the fitness app race with its recent acquisition of fitness tracking app maker Runtastic.