Sections
Total Score88.5
App Usage Score
Loyalty Integrations
Ordering Channels
App Launch Date: January 2009
CHIPOTLE MEXICAN GRILL
The Chipotle app allows iOS and Android users to place orders and pay for them. It also enables users to find nearby restaurants, see menu and nutrition information and access recent orders.
Expertise On The Screen: The Best of PYMNTS TV
January 1, 2021
We can’t put a final lid on the year 2020 without addressing the big issues, such as how we changed, what we learned, what’s coming back and what will never ...Restaurants Undergo Massive COVID-Era Redesign
December 21, 2020
The typical Hollywood portrayal of the fast-food drive-thru experience includes an unintelligible conversation with a clerk, made worse by a lousy speaker system and an outdated menu that’s missing letters ...Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
November 23, 2020
No two customers are alike, and the restaurant loyalty programs and digital ordering options they receive shouldn’t be either, Nicole West, vice president of digital strategy and product management for ...Today In Payments: Citi Partners With Mastercard For Google Pay Plex Accounts; PayPal Boosts Xoom’s Money Transfer Capabilities
November 20, 2020
In today’s top news, Citi partners with Mastercard to power its Google Pay Plex accounts, and PayPal upgraded Xoom’s money transfer services. Plus, the CFO of Walgreens doesn’t feel threatened ...Chipotle Personalizes Loyalty Program, Digital Ordering Experience
November 20, 2020
Winter is around the corner, bringing colder temperatures and prompting many restaurants to question whether their operations can survive the season.
Many quick-service restaurants (QSRs) have taken their dine-in services outdoors ...Chipotle Opening Digital-Only Kitchen Near West Point Academy
November 11, 2020
Chipotle Mexican Grill is capitalizing on the surge in online demand and opening its first digital-only restaurant in Highland Falls, New York, just outside the gates of West Point military ...The Ordering Innovations Attracting Restaurant Customers
October 8, 2020
The ongoing pandemic has hit few industries as hard as it has hit the restaurant industry, with stay-at-home guidelines and social distancing forcing many eateries to shut their doors either ...Retail's Digital Shift, SPACs, And DoorDash's IPO Plans Top This Week's News
August 28, 2020
It’s the end of another week and the end of a busy month. The PYMNTS Weekender is here to catch you up on the latest payments and commerce news. We ...Chipotle Debuts Quiz Game With BOGO Rewards
August 26, 2020
Chipotle is rolling out its new trivia game, Chipotle IQ, which will allow high-scoring players to win bonus points, a press release says.
The idea signals that the fast-food retailer is ...Chipotle’s Chief Restaurant Officer On What’s Next For Restaurants
August 24, 2020
Not unlike squirrels storing nuts for winter, some companies saw the resilience of digital channels long before the cold weather arrived earlier this year, carrying COVID-19 and assorted ills with ...Digital Initiatives Help QSRs Survive A Q2 Earnings Famine
July 23, 2020
A quick look at some recent earnings reports illustrates how digital innovation is softening the COVID-19 blow for quick-service restaurants (QSRs), fast-casual eateries and fast-food chains.
Chipotle was saved by the byte, as it ...Digital Drives 61 Pct Of Chipotle’s Q2 Sales
July 22, 2020
The digital shift saved Chipotle in Q2. The company announced earnings Thursday (July 22) that showed not only a huge spike in digital orders, but side benefits as well, with ...Why The Food Industry Has To Change What It Brings To The Dining Table
May 26, 2020
For a consumer, the most important deciding factor in picking a place to eat pre-pandemic was pretty simple — which was offering them the best meal they were in the ...As States Reopen, QSRs Are Learning What Consumers Need To Feel Safe
May 18, 2020
Restaurants operators are being met with unprecedented economic fallout from the ongoing COVID-19 pandemic as they have been forced to get by on delivery and pickup order revenues. Full-service restaurants ...Chipotle Digital Sales Jump 80.8 Pct Amid Delivery, Loyalty Expansion
April 21, 2020
Amid rocketing digital sales and a growing loyalty program, Chipotle Mexican Grill reported better-than-expected earnings on Tuesday (April 21).
Digital sales at the quick-service restaurant (QSR) chain jumped 80.8 percent and ...Social Distancing And Account Takeovers — COVID-19's Impact On QSRs
April 15, 2020
The mobile ordering industry has steadily gained steam, with nearly 50 million consumers expected to be using food delivery apps by next year. The market is facing the largest crisis ...Qdoba's Upgraded App Leaves No Reward Point Behind
March 16, 2020
Mobile order-ahead is growing faster than ever before, with digital ordering and delivery having grown 300 percent faster than in-store dining since 2014. Approximately 60 percent of Americans use digital ...Chipotle's Creator Leaves Board, Vacates Exec Chair Title
March 6, 2020
Following the appointment of Chipotle Mexican Grill’s CEO Brian Niccol to chairman, the chain’s Founder Steve Ells has left the board and vacated his executive chairman title. Ells started the chain ...Deep Dive: QSRs Leverage AI To Fight ATOs And Credential Stuffing
February 26, 2020
Restaurants are diving head first into digital innovations, such as mobile ordering and rewards programs.
These merchants have always been vulnerable to in-person fraud, including coupon or promotion scams, but digital ...Developing Brick-and-Mortar Stores For QSRs, Sleep Brands
February 19, 2020
Quick-service restaurants (QSRs) are moving to fulfill digital orders as quickly and smoothly as possible. Some operators, such as Chipotle, are even launching store designs that showcase pick-up windows. And in retail, Essentia is ready ...How Ghost Kitchens Are Altering The QSR Landscape
January 21, 2020
As more consumers place their food orders through digital channels, eateries are adapting to the tastes of diners who want to enjoy a restaurant meal at home. P.F. Chang’s, in one ...New Chipotle Stores To Feature Drive-Throughs, Walk-Up Windows
December 20, 2019
Chipotle announced on Thursday (Dec. 19) that it is testing out a different restaurant design in effort to keep its billion-dollar digital business growing. The U.S. chain of fast-casual restaurants ...Alphabet’s New CEO, Millennial Black Friday Spending And Digital Drivers' Licenses Top This Week’s News
December 6, 2019
It’s the end of the workweek, and the PYMNTS Weekender is here to make sure you didn’t miss anything with the latest in payments and commerce news. We have a ...Unwrapping Chipotle’s Evolving Digital Ordering Strategy
December 6, 2019
Fast-casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. Since then, it’s invested in AI-powered ordering, as well ...Top News In Payments: ECB Has Mulled Public Digital Currency; Grab Debuts Numberless Card In Batches
December 5, 2019
In today’s top news, the European Central Bank (ECB) has mulled using a public cryptocurrency if international payments inside of Europe stayed too costly. Also, Grab is introducing Asia’s first numberless ...Inside Chipotle’s Decade Of Digital-First Ordering Innovation
December 5, 2019
A convenient and seamless ordering experience from online and mobile channels is essential for restaurant customers. Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several ...How ResTech Pioneers Drive Dine-In, Pick Up And Order-Ahead Innovation
December 3, 2019
As mobile apps take hold in the quick-service restaurant (QSR) landscape, consumers are ordering their favorite foods for delivery. They are trading the experience of sitting down in a booth ...How Wahlburgers Keeps Fraud Off The Order-Ahead Menu
November 20, 2019
Mobile order-ahead has had an outsized impact on the entire restaurant industry, with a recent study finding that only 15 percent of restaurant meals are eaten on-premises, down from ...New Formats Deliver For Food Ordering
November 11, 2019
For quick-service restaurants (QSRs), tried and true practices might not be cutting it anymore. Drive-thrus, practically invented by QSRs, are having trouble living up to the fast promise of fast ...Chipotle Drives Digital To Q3 Wins
October 22, 2019
Get ready for more digital drive-throughs in the world of quick-service restaurants (QSRs). That was one of the main messages on Tuesday (Oct. 22) in the Q3 2019 earnings report ...The ABCs Of QSR Mobility
October 8, 2019
Five years ago, tapping a mobile phone to order ahead was still a relatively exotic idea. Starbucks mobile rewards were still new to the market — and though a veritable ...Deep Dive: How Artificial Intelligence Makes QSRs Smarter
September 30, 2019
AI and ML are some of today’s most hotly discussed technologies, sparking both optimism about a future less reliant on human labor as well as fears of job loss. QSRs ...QSRs Provide Fresh Look At Retail Innovation Trends
August 23, 2019
For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or ...How Chipotle Rewards Customers, Not Hackers
August 19, 2019
Chipotle was among the first QSRs to launch mobile ordering in 2009 and recently expanded its digital offerings to include a loyalty program. But it’s seen its share of struggles ...Why Mobile Rewards Programs Attract Fraud
August 19, 2019
In the latest Mobile Order-Ahead Tracker, PYMNTS explores the latest developments in the world of QSR rewards programs and how credential stuffing and account takeovers are plaguing the industry.
According to ...How Chipotle Is Keeping Rewards Out Of The Hands Of Hackers
August 16, 2019
Mobile order-ahead apps are becoming more and more popular among quick-service restaurants (QSRs), and many eateries are turning to loyalty and rewards programs to encourage customers to make return visits. ...Digital Gains (Payments) Ground, Across Verticals
July 26, 2019
Companies across far-flung verticals reported earnings this past week – disparate enough so that one might not see the connections between, say, quick service restaurants, payment network giants and others.
But ...Retailers Up Their Loyalty And Rewards Games
July 25, 2019
Recent days have brought new evidence of the importance of robust loyalty and rewards programs in retail – an area of ongoing innovation, and where merchants of all types can ...Chipotle’s Q2 Digital Sales Skyrocket; Rewards Members Exceed 5M
July 24, 2019
As digital sales continue to skyrocket and a new rewards program takes hold, Chipotle Mexican Grill beat analysts’ expectations for second-quarter earnings. The quick-service restaurant (QSR) chain reported revenues of ...Online Retailers Face New Threats From Hackers
May 16, 2019
Death, taxes and data breaches – those are perhaps the only sure things in life, and new evidence is emerging that hackers are finding increasing profit in targeting online retailers. ...