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Forever 21
Forever 21 is a U.S.-only fast-fashion retailer headquartered in Los Angeles, California. The company sells accessories, beauty products, home goods and clothing for women, men and children.
  • Shein and Authentic Brands Partner on Co-Branded Forever 21 Collection

    October 27, 2023Shein and Authentic Brands Partner on Co-Branded Forever 21 Collection
    Fast-fashion platform Shein and brand portfolio owner Authentic Brands Group have formed a partnership that will bring the Forever 21 brand to Shein’s platform. Under this strategic agreement, Shein will design, manufacture and distribute a line of ...
  • Shein’s Forever 21 Returns Deal Spotlights Key Omnichannel Strategy

    August 24, 2023Shein’s Forever 21 Returns Deal Spotlights Key Omnichannel Strategy
    The recent news that Shein and Forever 21 are linking up to cross-sell underscores the importance of returns as part of the commerce continuum. As PYMNTS reported Thursday (Aug. 24), Shein ...
  • Shein and Forever 21 Forge Fast-Fashion Alliance

    August 24, 2023Shein and Forever 21 Forge Fast-Fashion Alliance
    Chinese fast-fashion giant Shein has launched a partnership with American clothing retailer Forever 21. The collaboration, as detailed in a Thursday (Aug. 24) announcement, would allow Shein to sell Forever 21 items on ...
  • Simon Property Banks on Strong Tenant Demand, Increasing Occupancy

    August 2, 2023Simon Property Banks on Strong Tenant Demand, Increasing Occupancy
    Simon Property Group (SPG), the largest mall owner and developer in the U.S., posted strong second quarter (Q2) results on Wednesday (Aug. 2) amid headwinds from higher interest expenses.  “Our business ...
  • Today in Data: Forever 21 Goes Meta, NFTs as Impulse Buys, Online Sales Boost Holiday

    December 28, 2021Today in Data: Forever 21 Goes Meta, NFTs as Impulse Buys, Online Sales Boost Holiday
    Nonfungible tokens (NFTs) are becoming big business as impulse buys for some shoppers, and Forever 21 is diving deeper into the metaverse. Plus, online sales were a bigger part of ...
  • Product Placement Goes to the Metaverse for Forever 21

    December 27, 2021Product Placement Goes to the Metaverse for Forever 21
    Twenty-one years of age. A time when new opportunities are on the horizon and life is just beginning. This is perhaps the case for the fast-fashion retailer Forever 21, named after ...
  • JCPenney Adds Forever 21 Collection

    December 13, 2021JCPenney Adds Forever 21 Collection
    Department store chain JCPenney on Monday (Dec. 13) added Forever 21 to its offering of national fashion brands in 100 U.S. stores and online at jcpenney.com to increase the store’s ...
  • Macy’s Woes Add To Tough Week For Malls

    February 5, 2020Macy's Woes Add To Tough Week For Malls
    It’s been a tough week for malls. First, mall tenant Forever 21 was bought out by its landlords. Then, Sephora launched one of the most aggressive brick-and-mortar initiatives in recent ...
  • Forever 21 And The Future Of The Mall

    February 4, 2020Forever 21 And The Future Of The Mall
    Imagine that you owed your bank or landlord a lot of money. Now imagine that said bank or landlord decided to buy you out. That’s what happened Monday (Feb. 3) ...
  • Forever 21 Could Be Sold To Real Estate Firms, Licensing Co. For $81M

    February 3, 2020Forever 21 Could Be Sold To Real Estate Firms, Licensing Co. For $81M
    With an offer that establishes a minimum price on the assets of the bankrupt merchant, Forever 21 Inc. came to a deal on Sunday (Feb. 2) to sell the chain ...
  • Fast Fashion Isn’t Dead Yet — And Could Find Retail Rebirth

    January 30, 2020Fast Fashion Isn’t Dead Yet — And Could Find Retail Rebirth
    So-called fast fashion has been a big player in retail for years, but that part of the commerce-and-apparel world is facing some serious challenges. Fast fashion has traditionally appealed to younger ...
  • Forever 21 Faces Lawsuit For Allegedly Using False Sales Data

    January 8, 2020Forever 21 Faces Lawsuit For Allegedly Using False Sales Data
    Retail chain Forever 21, now in the final stages of bankruptcy, was sued by an Alabama mall owner who said the company misrepresented critical sale projections, according to published reports ...
  • Premium Malls Strained By Online Competitors

    December 26, 2019Premium Malls Strained By Online Competitors
    Top-tier malls in the country, once thought to be impervious to the changing retail landscape, have been struggling lately, according to a report by The Wall Street Journal. Landlords at popular ...
  • Fixing Fast Fashion’s Uncertain Fortunes 

    October 4, 2019Fixing Fast Fashion’s Uncertain Fortunes 
    When Forever 21 filed for bankruptcy earlier this week, there was much bemoaning but not a lot of actual surprise on offer. The chain’s decline was a long-running phenomenon, as ...
  • Retail Pulse: Amazon Grows 4-Star Footprint; Forever 21 Files For Bankruptcy

    October 4, 2019Retail Pulse: Amazon Grows 4-Star Footprint; Forever 21 Files For Bankruptcy
    Online retailers are expanding their brick-and-mortar footprints – and using feedback from eCommerce customers to inform the selections in their new stores. Amazon, in one case, has added a suburban Boston ...
  • Forever 21 Files For Bankruptcy; Plans To Exit Asia, Europe

    September 30, 2019Forever 21 Files For Bankruptcy; Plans To Exit Asia, Europe
    Fast-fashion chain Forever 21 has filed for Chapter 11 bankruptcy protection. The company said it will close a large number of physical stores worldwide, CNBC reported on Sunday (Sept. 29). The ...
  • Forever 21 Considers Bankruptcy As Mall Sales Decline

    August 28, 2019Forever 21 Considers Bankruptcy As Mall Sales Decline
    One source has revealed that Forever 21 might be filing for bankruptcy. The retailer has been looking into ways to restructure its business as it deals with struggling sales. But one ...
  • Forever 21 Invests In DailyLook

    September 28, 2018Forever 21 Invests In DailyLook
    In its first venture investment, Forever 21 is backing fashion subscription start-up DailyLook with venture capital fund Upfront. The firms are leading the $8 million investment, which an Upfront partner ...
  • Forever 21 Unveils Visual Search For eCommerce

    August 24, 2018Forever 21 Unveils Visual Search For eCommerce
    Moving beyond text-based online search for its customers, Forever 21 has unveiled visual search for its website and mobile eCommerce platforms. The technology, which is powered by artificial intelligence, was ...
  • Forever 21’s POS Hack Went Unnoticed For 8 Months

    January 2, 2018Forever 21’s POS Hack Went Unnoticed For 8 Months
    Forever 21 has provided an update on a payment card data breach that it first reported in mid-November. According to the national clothing retailer, encryption technology on some of its ...
  • Singles’ Day Sizzles, IPOs Fizzle And Mt. Gox Brings (More) Pain

    November 17, 2017Singles’ Day Sizzles, IPOs Fizzle And Mt. Gox Brings (More) Pain
    Sizzle Singles’ Day is for Lovers (of Global eCommerce): The record set last year for Alibaba’s Singles’ Day gets crushed with this year’s $25 billion in transactions (1.4 billion of them). That ...
  • Forever 21 Stores Hacked

    November 15, 2017Forever 21 Stores Hacked
    Fashion retailer Forever 21 revealed that it has suffered a data breach at some of its stores. According to news from Fortune, customer payment card information was compromised at certain point ...
  • Millennials’ Perfect Combo: Taco Bell And Forever 21

    September 29, 2017Millennials' Perfect Combo: Taco Bell And Forever 21
    Want to wear your love of tacos on your sleeve? And no, we don’t mean sauce stains. Forever 21 has teamed up with Taco Bell, and the two millennial favorites are ...
  • Today In Data: Welcome To The Future

    May 22, 2017Today In Data: Welcome To The Future
    The way people do business day-to-day is changing faster than many companies can keep up with. The shopping experience, ordering food, and how people pay for it all seem to ...
  • Forever 21 Introduces New Freestanding Store For Millennials

    May 22, 2017Forever 21 Introduces New Freestanding Store For Millennials
    Capturing the ever-changing mindset of millennials can seem like a continual headache for retailers. From sales shifting to more online shopping to more integrated in-store demands, the retail world has ...
  • American Apparel Eyed By Amazon, Forever 21

    January 5, 2017
    American Apparel may have some new suitors. Amazon and Forever 21 have reportedly been toying with the idea of acquiring the vying for the troubled clothing retailer. In fall 2016, American ...
  • What Are Teenagers Buying?

    August 10, 2016
    A lot of different things, according to some new research data, although overall teenage spending does appear to be down from the previous year. Teenagers are spending money on fashion, beauty ...
  • Is Fast Fashion Fizzling?

    July 13, 2016
    For a while there, it really did look like fast fashion was actually reshaping the fashion retail business, because if millennials want anything, it’s ever more options. But as sales at ...
  • Lawsuit Accuses Forever 21 Of Illegally Storing Card Data

    September 10, 2014Lawsuit Accuses Forever 21 Of Illegally Storing Card Data
    Forever 21 has been sued after a shopper became upset when an E-mail address was demanded and then associated with her payment card data—resulting in unsolicited E-mail pitches—contrary to California ...
  • Retailers Struggle To Remain Relevant To Teens

    August 26, 2014Retailers Struggle To Remain Relevant To Teens
    Teen-focused retailers Abercrombie & Fitch, American Eagle Outfitters and Aeropostale have lost their cool image and are now turning to social media and improved supply chains in order to compete ...