Sections
Total Score94
App Usage Score
Loyalty Integrations
Ordering Channels
App Launch Date: October 2014
TACO BELL
The Taco Bell app allows users to order and pay via the app, set pickup times and use gift cards. They can also opt to re- ceive real-time order status updates.
Restaurants Undergo Massive COVID-Era Redesign
December 21, 2020
The typical Hollywood portrayal of the fast-food drive-thru experience includes an unintelligible conversation with a clerk, made worse by a lousy speaker system and an outdated menu that’s missing letters ...Today In Retail News: Black Friday Could Have Shades Of Gray; Taco Bell Goes Into eGifting
October 7, 2020
In today’s top retail stores, Black Friday is likely to look very different this year, Taco Bell is launching an eGifting service and Walmart is debuting an insurance brokerage service.
Black ...Taco Bell Continues Digital Shift With eGifting Platform
October 7, 2020
Taco Bell continues to embrace the digital-first economy with a new eGifting service called “Taco Gifter.” Launched on National Taco Day (Oct. 4) the service gives its customers an opportunity ...Report: Helping QSRs Fight Food Fraud
September 18, 2020
Competing in the quick-service restaurant (QSR) space gets more difficult each year, as restaurants fight to retain the attention of consumers hunting for convenient meals.
The ongoing pandemic has only heightened ...The New Taco Bell And The Changing Face Of The QSR Space
August 20, 2020
Taco Bell has come up with a new store design to encourage consumers to order their meals ahead of their arrival — making it the latest quick-service restaurant (QSR) chain ...Taco Bell Unveils ‘Go Mobile’ Restaurant Design
August 20, 2020
In a move that bolsters the drive-thru and digital experience for diners, Taco Bell has unveiled a new “Taco Bell Go Mobile” store concept. The quick-service restaurant (QSR) chain said ...Yum! Brands Digital Sales Reach Record $3.5B Amid Pandemic
July 30, 2020
Yum! Brands, Inc. reported on Thursday (July 30) that digital sales grew to an all-time high of $3.5 billion for the second quarter, marking a rise of over $1 billion ...Digital Initiatives Help QSRs Survive A Q2 Earnings Famine
July 23, 2020
A quick look at some recent earnings reports illustrates how digital innovation is softening the COVID-19 blow for quick-service restaurants (QSRs), fast-casual eateries and fast-food chains.
Chipotle was saved by the byte, as it ...Feasting, Fun And Fraud Mark The Mobile Order-Ahead Summer
July 15, 2020
With the National Restaurant Association projecting up to $240 billion in losses by the end of 2020 and millions of restaurant jobs gone, along with their former workplaces, a nation ...Taco Bell's Approach To Fostering Customer Loyalty And Fighting Fraud
July 13, 2020
Offering fast and seamless mobile apps with integrated loyalty programs was once enough for quick-service restaurants to ace the mobile ordering experience. But QSRs must go the extra mile during ...Supply Chain Tech, ATOs, Stimulus Checks Top This Week's News
July 10, 2020
It’s the end of the work week, and the PYMNTS Weekender is here to make sure you didn’t miss anything with the latest in payments and commerce news. We have ...Today In Payments: Marqeta Preps For IPO, Had $4.3B Valuation In May; Punjab National Bank Faces Third Major Fraud
July 10, 2020
In today’s top news, Marqeta prepares for an IPO, and Punjab National Bank was defrauded $491 million by one of its customers. Also, WhatsApp Business announces QR codes and a ...New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order Ahead Experience
July 10, 2020
Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can ...Open Banking Adoption, Subscription Features, Wirecard North America Up For Sale Top This Week's News
July 3, 2020
It’s the end of the work week, and the PYMNTS Weekender is here to make sure you didn’t miss anything with the latest in payments and commerce news. We have ...Free Food Offer Crashes Taco Bell’s App, Website
June 30, 2020
Lots of Taco Bell customers hoping to get their hands on a free Chalupa Craving Box were disappointed when the Mexican and Tex-Mex fast food chain’s app and website crashed ...Grubhub Faces Lawsuit From KFC, Taco Bell Parent Company
June 11, 2020
The owner of KFC and Taco Bell is suing Grubhub Inc., the Chicago-based online food ordering and delivery marketplace, alleging it violated terms of a distribution agreement, CNBC reported.
In 2018, Yum! Brands ...Yum! Brands Adapts To COVID-19 With Contactless Delivery And Digital Technology
April 29, 2020
Amid a focus on off-premise dining and digital technology, Yum! Brands CEO David Gibbs said the firm saw early signs of recovery in markets first impacted by the coronavirus and stabilization in ...Taco Bell To Convert Three Restaurants Outside Of Cities Into Cantinas
March 5, 2020
As part of an experiment to determine if suburban diners like its more upscale restaurants as much as those who live in cities, Taco Bell will change three traditional locations ...Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation
February 6, 2020
With digital innovation in delivery and click-and-collect in its quick-service restaurants (QSRs), Yum! Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at ...Taco Bell Parent Yum Brands To Acquire Habit Restaurants
January 6, 2020
Yum Brands, the parent company of fast-food chains Taco Bell and Kentucky Fried Chicken, plans to purchase fast-casual chain Habit Restaurants, which is the parent company of Habit Burger Grill, ...Should QSRs Be Scared Of 'Ghost' Restaurants?
October 10, 2019
Travis Kalanick, ousted founder of Uber, recently made his next big investment. His real estate company, City Storage Systems, bought a stake in Rebel Foods Pvt. in India, a cloud ...The ABCs Of QSR Mobility
October 8, 2019
Five years ago, tapping a mobile phone to order ahead was still a relatively exotic idea. Starbucks mobile rewards were still new to the market — and though a veritable ...Apple’s Missed Shot, Marcus Loss And Fraud Prevention Top Week’s News
October 4, 2019
Life is never boring in the world of payments and commerce, and the newest edition of the PYMNTS Weekender report is proof of that. This week’s coverage includes a deep ...Taco Bell’s Strategy To Help Customers Own Their Ordering Experiences
October 4, 2019
In the quick-service restaurant (QSR) space, sometimes the best combos aren’t on the menu. With consumers’ ordering preferences getting increasingly digital, many restaurants are turning to self-serve technology and delivery ...Top News In Payments: Brex Unveils Management Account; Saga Teams With Marcus For Savings Accounts
October 3, 2019
Today in the payments news roundup, FinTech startup Brex is launching a business cash management account to take the place of traditional business bank accounts. Also, Saga, a financial company geared ...Inside Taco Bell's Omnichannel Overhaul
October 3, 2019
The latest figures from the National Restaurant Association paint a promising picture for the U.S. restaurant market. Overall, restaurant sales are on track to reach $863 billion by the end ...More Retailers Are Checking Into Hotels In Search Of Innovation
June 21, 2019
Part of the future of retail is playing out inside hotels — and that’s happening as the wider part of the travel-and-tourism industry is undergoing its own significant disruption.
One of ...Putting Commerce Into The Driver’s Seat With 64M Connected Cars To Hit The Road
June 11, 2019
With consumers spending more time in their cars than ever before, they want more out of their vehicles than just transportation from Point A to Point B. And while Tesla ...How Consumers Browse And Pay With Digital Technology
May 30, 2019
With an array of options at their fingertips, consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels. Consumers might seek the help ...Data Dive: New Ideas, Expected And Not, Edition
May 20, 2019
Some changes, advances and adjustments are expected – they are clearly part of a long-term strategy playing out, or an obviously useful pivot that expands what a brand can do.
And ...Retail Pulse: Target To Roll Out ‘Versed’ Brand; Empire Outlets To Open In NYC
May 17, 2019
Brands created with the insights of tens of millions online users are joining the assortment at major retailers: Target, for instance, is bringing the Versed brand to its brick-and-mortar stores ...Taco Bell To Open 'The Bell' Hotel
May 16, 2019
To provide consumers with an immersive way to experience its brand, Taco Bell is launching The Bell: A Taco Bell Hotel and Resort in Palm Springs, California for a limited ...Yum Expands Delivery Even As It Disappoints Investors
May 1, 2019
Yum! Brands keeps rolling out delivery and technology for its quick service restaurant (QSR) brands, but that didn’t save it from disappointing investors early Wednesday (May 1) when it released ...Why Restaurants Are All In On Kiosks, AI Tech
March 27, 2019
To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. The need to stay competitive remains a top reason ...Yum And Its Pizza Hut, Taco Bell And KFC Brands Push Forward With QSR Tech
February 7, 2019
Delivery, kiosks and other digital efforts are taking more prominent roles at Yum! Brands, moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) ...How QSRs Are Delivering Ordering Innovation To Digitally Native Customers
January 15, 2019
In the digital age, quick-service restaurants (QSRs) can use all sorts of technology to improve the customer ordering experience. From in-store kiosks to mobile apps, new innovations are giving diners ...Taco Bell: Kiosks, The Ticket To QSR Order Customization
January 7, 2019
To help modernize its restaurants and provide new ordering experiences to its diners, Taco Bell is bringing new technology into its brick-and-mortar restaurants across the country: The quick-service restaurant (QSR) ...Why Yum! Brands Doubled Down On Delivery With Grubhub
August 27, 2018
The fast food segment has become a highly competitive place of late, with upgrades and discount promotions seemingly pouring in at all times — a reality that has hit Yum! ...QSRs Ramp Up Global Expansion And Supply Chain Growth
August 6, 2018
More tacos in Peru and a new distribution center in Alberta — recent comments from the executives who run Taco Bell, Tim Hortons, Domino’s and other brands signal not only upcoming ...Amazon Restaurants, Big Threat Or Essential Lifeline?
June 18, 2018
The restaurant industry today is a study in contradictions.
Census data tells us that roughly 44 percent of what consumers spend on food comes from restaurants, rather than groceries for home.
Yet ...