Embedded Finance and BaaS: From Marketing Buzz to Banking Bedrock

Embedded finance and banking-as-a-service (BaaS) are having their watershed moment. Banks and financial institutions (FIs) everywhere are increasingly integrating application programming interfaces (APIs) that unleash the power to manage our financial and consumer lives through seamless and intuitive digital experiences. Driving this change is a blend of evolving consumer expectations shaped by longstanding familiarity with …