Sales, Not Sentiment, Drives Black Friday Turnout
Sales, Not Sentiment, Drives Black Friday Turnout
December 02, 2024  |  PYMNTS Data Lab

Black Friday participation is on the rise. PYMNTS Intelligence data finds that 62% of U.S. consumers made at least one purchase on November 29, representing...

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Intrigue or Fatigue? Amid Crowded Deals Landscape, Financial Lifestyle Drives Consumers’ Black Friday Interest
Intrigue or Fatigue? Amid Crowded Deals Landscape, Financial Lifestyle Drives Consumers’ Black Friday Interest
November 25, 2024  |  PYMNTS Data Lab

Consumers are gearing up for one of the holiday shopping season’s main events: Black Friday. This time, the critical sales day may have lost some...

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Gen Z Sours on Black Friday While Buy Now, Pay Later Sales Surge
Gen Z Sours on Black Friday While Buy Now, Pay Later Sales Surge
November 27, 2023  |  PYMNTS Data Lab

In “Black Friday 2023: Consumers Widen Their Search for Holiday Bargains, PYMNTS Intelligence delves into how inflation shaped the highest profile day of the 2023...

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41% of Consumers Plan to Increase Use of Installment Plans This Holiday Season
41% of Consumers Plan to Increase Use of Installment Plans This Holiday Season
October 10, 2023  |  PYMNTS Data Lab

The year-end holidays mean big business for merchants — and big spending by consumers. The holiday season — November and December — account for 19%...

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