Zillennials are younger millennials and older Generation Z consumers born between 1991 and 1999. They are a consumer segment with growing purchasing power that merchants...
Zillennials are in their late 20s and early 30s, with many earning lower to middle incomes from entry-level jobs and gig work. These young adults...
Consumers, especially younger ones, love social media. More than 9 in 10 zillennials check social media multiple times a day. In fact, two-thirds say it...
Zillennials may be digital natives, but they still frequent physical stores. Four in 10 members of this crossover generation — comprising younger millennial and older...
As zillennials navigate their late 20s and early 30s, they find themselves at a critical juncture in their financial growth. They are more likely to...
Zillennials — a microgeneration situated between Generation Z and millennials — are young and digitally savvy. But when it comes to artificial intelligence (AI) technologies,...
Zillennials are younger millennial and older Generation Z consumers born between 1991 and 1999. They represent an important consumer segment that merchants should view as...
Zillennials — younger millennials and older Generation Z — are a micro-generation born between 1991 and 1999. Already a key group in the working world,...