Zillennials

Why There’s More to Zillennial Shopping Habits Than Social Media
Why There’s More to Zillennial Shopping Habits Than Social Media
July 02, 2024  |  PYMNTS Data Lab

Zillennials are younger millennial and older Generation Z consumers born between 1991 and 1999. They represent an important consumer segment that merchants should view as...

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The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All
The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All
May 22, 2024  |  Consumer Insights

Zillennials — younger millennials and older Generation Z — are a micro-generation born between 1991 and 1999. Already a key group in the working world,...

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