Social Commerce

Social Commerce
TikTok Traffic Ramps Back Up as Creators Look Elsewhere
January 31, 2025

TikTok’s traffic has returned to normal following a steep drop after a recent shutdown. Usage of the popular video app dropped 85% during its brief U.S. ban earlier this month but has since come back to original levels, CNBC reported Friday (Jan. 31), citing data from Cloudflare Radar. “DNS...

Social Commerce
Trump Sees ‘Great Interest’ From Potential TikTok Buyers
January 26, 2025

President Donald Trump says a decision on TikTok’s future could come in 30 days. Speaking to reporters Saturday (Jan. 25) on Air Force One, the president said he was in talks with multiple potential buyers for the popular video app. “I have spoken to many...

Social Commerce
Mermaid Tails and Cricket Snacks: TikTok’s Marketplace Madness
January 25, 2025

It’s OK if you’re confused about the state of TikTok. Let’s not forget that this whole mess started when Congress banned TikTok, citing national security concerns, and the Supreme Court upheld their decision late last year. President Trump’s recent executive order to delay that ban...

Social Commerce
EU Watchdog Scrutinizes Meta’s Revised Ad-Free Service
January 23, 2025

It may be back to the drawing board yet again for Meta when it comes to the European version of the company’s no-ad Facebook and Instagram subscription service. According to a Reuters report Thursday (Jan. 23), consumer advocates say Meta Platforms’ latest revised version of...

Social Commerce
TikTok Eyes Partial Sale and Doubling Down on AI
January 23, 2025

The high-stakes drama involving TikTok’s future in the United States and the financial strategies of its Chinese parent company, ByteDance, took a turn as investors considered possible options. An American ban on the social media app, based on concerns about data privacy, content moderation and...

Social Commerce
LinkedIn: Proposed Class Action Lawsuit’s Claims Have ‘No Merit’
January 22, 2025

Editor’s Note: PYMNTS reported Jan. 22 about a proposed class action lawsuit filed against LinkedIn. As reported, a LinkedIn spokesperson said at the time: “These are false claims with no merit.” On Jan. 30, LinkedIn vice president of legal Sarah Wight wrote in a post on...

Social Commerce
Report: China Suggests TikTok Can Decide Independently on Potential Deals
January 20, 2025

China reportedly signaled that it would be open to a transaction that would keep TikTok available in the United States. The country’s foreign ministry said companies should “decide independently” when it comes to their operations and deals, Reuters reported Monday (Jan. 20). A U.S. law...

Social Commerce
X and Bluesky Debut Video Offerings Amid TikTok’s Uncertain Fate
January 20, 2025

With TikTok’s future in the U.S. unclear, other social platforms are filling the void. Platforms like Bluesky and X have just launched new features making it easier for users to view and discover vertical videos, The Verge reported Monday (Jan. 20). And soon after TikTok’s...

Social Commerce
TikTok Begins Restoring Service After Trump Pledges Ban Reversal
January 19, 2025

After years of political and legal wrangling, the TikTok ban only lasted a few hours. That ban went into effect Sunday (Jan. 19), but by midday, the short-form video sharing platform said it had begun restoring service. This came after President-elect Donald Trump wrote on...