Social Commerce

Social Commerce
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025

While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down from 71% a decade ago — CNBC reported Sunday (March 9), citing Pew Research data. Still, Facebook Marketplace remains a...

Social Commerce
Trump Plans Talks With China to ‘Keep TikTok Alive’
February 20, 2025

President Donald Trump said he plans to negotiate TikTok’s future with China’s government. Speaking with reporters Wednesday (Feb. 20) on Air Force One, Trump was asked if there had been any developments on the future of the popular video-sharing platform, Reuters reported Wednesday. “No, there’s...

Social Commerce
TikTok Returns to Apple and Google App Stores
February 14, 2025

TikTok has returned to the Apple and Google app stores after being removed amid the threat of a U.S. ban. “The TikTok app is now available for download from the App Store and Google Play,” the company said in a Thursday (Feb. 13) press release. “Our...

Social Commerce
Musk Says He Has No Interest in Buying TikTok
February 09, 2025

Despite recent reports to the contrary, Elon Musk has no plans to buy TikTok. That’s according to comments from Musk himself last month at the WELT Economic Summit in Germany, according to a video posted Saturday (Feb. 8) by The WELT Group.  “I haven’t made...

Social Commerce
AI and Deeper Engagement Drive Pinterest’s User, Revenue Growth
February 06, 2025

For Pinterest CEO Bill Ready, 2024 was “transformative” because the company’s global monthly active users (MAUs) reached an all-time high of 553 million, an 11% increase year over year, and hit a major financial milestone in the fourth quarter, surpassing $1 billion in revenue for...

Social Commerce
TikTok Traffic Ramps Back Up as Creators Look Elsewhere
January 31, 2025

TikTok’s traffic has returned to normal following a steep drop after a recent shutdown. Usage of the popular video app dropped 85% during its brief U.S. ban earlier this month but has since come back to original levels, CNBC reported Friday (Jan. 31), citing data from Cloudflare Radar. “DNS...

Social Commerce
Trump Sees ‘Great Interest’ From Potential TikTok Buyers
January 26, 2025

President Donald Trump says a decision on TikTok’s future could come in 30 days. Speaking to reporters Saturday (Jan. 25) on Air Force One, the president said he was in talks with multiple potential buyers for the popular video app. “I have spoken to many...

Social Commerce
Mermaid Tails and Cricket Snacks: TikTok’s Marketplace Madness
January 25, 2025

It’s OK if you’re confused about the state of TikTok. Let’s not forget that this whole mess started when Congress banned TikTok, citing national security concerns, and the Supreme Court upheld their decision late last year. President Trump’s recent executive order to delay that ban...

Social Commerce
EU Watchdog Scrutinizes Meta’s Revised Ad-Free Service
January 23, 2025

It may be back to the drawing board yet again for Meta when it comes to the European version of the company’s no-ad Facebook and Instagram subscription service. According to a Reuters report Thursday (Jan. 23), consumer advocates say Meta Platforms’ latest revised version of...