Feature Story
As economic pressures weigh on shoppers’ minds, Walgreens is leveraging its targeting capabilities to keep them engaged.
On a call with analysts Thursday (March 28) discussing second-quarter fiscal 2024 financial results for Walgreens Boots Alliance (WBA), the multinational pharmacy giant spoke to how U.S. consumers’ changing purchasing behaviors demand that the retailer works harder for their spending.
“Within retail, our U.S. customer’s ...
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