How Preferred Payment Availability Can Reduce Cart Abandonment

Lack of Payments Choice Risks Higher Cart Abandonment on Online Brand Sites

Consumers like shopping directly with the brand, but that doesn’t often mean more consumers leave those sites with a product in hand. PYMNTS Intelligence’s latest survey of 3,521 U.S. consumers, “How Preferred Payment Availability Can Reduce Cart Abandonment,” a collaboration with Adobe, finds that there is a particular reason why 70% of consumers say they prefer to do their online shopping at a retailer instead.

Inside the February Report
  • 53%: Portion of consumers who believe online marketplaces are the best at offering consumers’ preferred methods
  • 8: Average number of carts consumers abandoned on brands’ sites
  • 48%: Portion of consumers who prefer to purchase electronics on online marketplaces

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