RESTAURANT READINESS

The great digital divide can be found at each stage of the dining experience, from ordering, to paying, to picking up orders. In the case of paying with mobile apps — both QSR-based and third-party ones, such as Uber Eats and Grubhub — managers underestimate customers’ satisfaction by 26.9 percent to 31.8 percent. Apps, loyalty, automation…it’s all here.

Done in collaboration with Bypass

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Inside this December Study

  • 65% of QSR managers believe using apps to place orders delivers a positive customer experience
  • 92% of customers consider using an app to place a QSR order offers a positive experience
  • 3% of QSR managers say self-service kiosks are the most common way consumers place orders

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