The great digital divide can be found at each stage of the dining experience, from ordering, to paying, to picking up orders. In the case of paying with mobile apps — both QSR-based and third-party ones, such as Uber Eats and Grubhub — managers underestimate customers’ satisfaction by 26.9 percent to 31.8 percent. Apps, loyalty, automation…it’s all here.
Done in collaboration with Bypass
