Consumer Familiarity Controls Account-to-Account Payment Growth

Consumers need Incentives to Pick Pay-by-Bank Options Sure, most consumers understand the concept of paying a business using their bank account credentials, but many need a little incentive to swap cards for bank account payments, according to the latest PYMNTS Intelligence study of 3,331 U.S. consumers, “Tracking the Digital Payments Takeover: Consumer Familiarity Controls Account-to-Account Payment Growth,” a collaboration with AWS.
Inside the December Report
  • 34%: Portion of consumers who would like cash back incentives when using A2A payments
  • 33%: Share of consumers who would like discounts on purchases when using A2A payments
  • 36%: Portion of consumers reporting they do not use A2A payments because they do not know how A2A payments work

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