Subscription Commerce Conversion Index

Subscription Commerce Conversion

The PYMNTS.com Subscription Commerce Conversion Index™, a Recurly collaboration, measures frictions that exists in the digital shopping experience for subscription services and products and how they affect the final conversion rates for a merchant. This index analyzes why certain sites are better at converting sales than others by examining several pre-payment factors that generate either friction or sales.

JANUARY 2019 FINDINGS

63.5: Average SCCI score in Q4 2018

5.3: Average number of payments accepted on a subscription platform in Q4 2018

146 seconds: Average time it took to complete a subscription in Q4 2018

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