Subscription Commerce Conversion Index

Subscription Commerce Conversion

The Subscription Commerce Conversion Index™, a Recurly collaboration, measures frictions that exists in the digital shopping experience for subscription services and products and how they affect the final conversion rates for a merchant. This index analyzes why certain sites are better at converting sales than others by examining several pre-payment factors that generate either friction or sales.


The share of surveyed merchants offering messaging capabilities rose to 94.8 percent.

The average time to subscribe dropped by 7.4 seconds.

One hundred percent of SVOD/OTT merchants implemented passwords for their services.

Only 42.1 percent of consulting and financial services merchants offered plan options.

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