Subscription Commerce Conversion
The Subscription Commerce Conversion Index, a PYMNTS and Recurly collaboration, examines the make-or-break features that are key to retaining consumers who have signed up for subscription services during the pandemic. The Index analyzes the presence or lack of 47 subscription features across 181 digital subscription commerce services from 10 industries to determine which have the greatest impact on customers’ experiences. We also cross-referenced a census-balanced survey of 2,008 consumers to determine the features that would prevent subscribers from canceling after the pandemic has ended.
Key findings in the Study Include:
- 61%: Share of merchants whose sign-up processes were faster in Q4 2020 than in Q3
- 95%: Portion of top-performing subscription services merchants that supported plan changes in Q4 2020
- 40%: Share of subscription services merchants that offered free trials in Q4 2020
Subscription Commerce Conversion Index - July 2020
Inside the July Report
Subscription Commerce Conversion Index- 65.1: Average Subscription Commerce Conversion Score
- 90 percent: Share of top-performing subscription merchants that allow plan changes
- 153 seconds: Average time needed to sign up for a subscription service
Subscription Commerce Conversion Index - January 2020
Key findings in this study include:
Subscription Commerce Conversion Index- 63.8: Average Subscription Commerce Conversion Score
- 95 percent: Share of top-performing subscription merchants that allow plan changes
- 145.7 seconds: Time it takes to complete a subscription on a B2B commerce site
Subscription Commerce Conversion Index - November 2019
Key findings in the Index
Subscription Commerce Conversion Index- The average U.S. subscriber spends $464.81 on consumer retail product subscriptions for beauty products, clothing, fragrances and more each year.
- Over 85 percent of consumers that subscribe to bundled packages report being satisfied with their service.
- Amazon is the most popular subscription provider, with 45.5 percent of respondents indicating they are enrolled in some type of consumer retail product subscription through the company.
- Among those subscribed to consumer retail products, 20.1 percent plan to terminate their services in the next 12 months.
Subscription Commerce Conversion Index - August 2019
Key Findings in the Study Include:
Subscription Commerce Conversion Index- 63.2: The average Index score of middle-performing subscription merchants in Q2 2019
- 8 percent: The share of streaming service subscribers who plan to end their accounts within a year
- 91.4: The highest individual merchant Index score measured in Q2 2019
Subscription Commerce Conversion Index - June 2019
Key Findings in the Study Include:
Subscription Commerce Conversion Index- 22.8 percent:Share of consumers who cited affordability as their reason for planning to cancel their subscription in the next year
- $386.54: The average amount annually paid by online gaming subscribers who plan to terminate their services
- 62.4 percent: Share of consumers who believe subscription companies offered plan changes — while only 45.5 percent of companies actually did so
- 70.7 percent: Percentage of digital media consumers who plan to cancel their subscriptions within one year after just one month of service, compared to 52.5 percent of online gaming and 36.2 percent of streaming consumers
Subscription Commerce Conversion Index - January 2019
Indie this January Study
Subscription Commerce Conversion Study- 63.5: Average SCCI score in Q4 2018
- 5.3: Average number of payments accepted on a subscription platform in Q4 2018
- 146 seconds: Average time it took to complete a subscription in Q4 2018
