Subscription Commerce Conversion Index

This edition of the Subscription Commerce Conversion Index, a PYMNTS and Recurly collaboration, gauges subscribers’ experiences in accessing consumer retail products through subscription services. The survey results are based on input from 2,130 qualified respondents.

Key findings in the Index

  • The average U.S. subscriber spends $464.81 on consumer retail product subscriptions for beauty products, clothing, fragrances and more each year.
  • Over 85 percent of consumers that subscribe to bundled packages report being satisfied with their service.
  • Amazon is the most popular subscription provider, with 45.5 percent of respondents indicating they are enrolled in some type of consumer retail product subscription through the company.
  • Among those subscribed to consumer retail products, 20.1 percent plan to terminate their services in the next 12 months.

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