Subscription Commerce Conversion
The PYMNTS.com Subscription Commerce Conversion Index™, a Recurly collaboration, measures frictions that exists in the digital shopping experience for subscription services and products and how they affect the final conversion rates for a merchant. This index analyzes why certain sites are better at converting sales than others by examining several pre-payment factors that generate either friction or sales.
NOVEMBER 2018 FINDINGS
92 percent of all merchants now offer messaging features
Only 39 percent of merchants implement security logos, a decrease since Q2
On average, customer checkout now takes 135.4 seconds