Subscription Commerce Conversion Index
The Subscription Commerce Conversion Index is a quarterly assessment of the subscription-based business marketplace. It ranks providers on a scale of zero to 100 based on 47 key features that include the time required to start a subscription and plan options. The Index also features input from more than 2,100 survey respondents subscribed to digital media and streaming services, including their plans to maintain or end their accounts.
Key Findings in the Study Include:
- 63.2: The average Index score of middle-performing subscription merchants in Q2 2019
- 7.3 percent: The share of streaming service subscribers who plan to end their accounts within a year
- 91.4: The highest individual merchant Index score measured in Q2 2019
Subscription Commerce Conversion Index – June 2019
Key Findings in the Study Include:
Subscription Commerce Conversion Index- 22.8 percent:Share of consumers who cited affordability as their reason for planning to cancel their subscription in the next year
- $386.54: The average amount annually paid by online gaming subscribers who plan to terminate their services
- 62.4 percent: Share of consumers who believe subscription companies offered plan changes — while only 45.5 percent of companies actually did so
- 70.7 percent: Percentage of digital media consumers who plan to cancel their subscriptions within one year after just one month of service, compared to 52.5 percent of online gaming and 36.2 percent of streaming consumers
Subscription Commerce Conversion Index – January 2019
Indie this January Study
Subscription Commerce Conversion Study- 63.5: Average SCCI score in Q4 2018
- 5.3: Average number of payments accepted on a subscription platform in Q4 2018
- 146 seconds: Average time it took to complete a subscription in Q4 2018
