[…] “Failed payments are not only a revenue problem but also a branding problem,” sticky.io CEO Brian Bogosian told Webster in an interview. “Customer experience is at the core of brand loyalty. Imagine suddenly getting disconnected from YouTube Live because of a single, accidental failed payment and being unable to watch NBA star Stephen Curry make his famous three-pointer in real time. Customers who want hassle-free subscriptions don’t want to think about payments, especially failed ones that cause disconnection and headaches.” […]