Cart.com Acquires 180Commerce to Boost Online Growth

eCommerce-as-a-Service platform Cart.com on Monday (Nov. 15) announced it has acquired online sales company 180Commerce to help the company increase the reach of its sales channel.

Carlsbad, Calif.-based 180Commerce helps dozens of brands improve their retail strategies with tools and resources to bring them on major online marketplaces, including Amazon and Walmart through the use of data and other technologies.

“The 180Commerce value proposition has always focused on helping consumer brands grow long-term revenue and profitability by optimizing and streamlining their marketplace strategies,” 180Commerce founder and former Shoe Metro COO Jason Stuempfig said in the announcement.

“By joining with Cart.com, we’re bringing that vision to a far wider audience while continuing to expand our offering to the brands we serve with the powerhouse of offerings Cart.com provides,” he said. “We share Cart.com’s vision for a no-hassle, fully integrated ecommerce ecosystem, and I’m delighted to be starting this new chapter in the 180Commerce story.”

180Commerce offers a suite of services, including advertising strategy, content creation and optimization, customer service and reviews management, analytics and inventory planning. This acquisition will give customers access to Cart.com’s performance marketing to aid with direct-to-consumer (D2C) efforts, logistics and fulfillment, along with artificial intelligence (AI)-driven insights and data science.

“Acquisitions are central to Cart.com’s growth strategy, and with the addition of 180Commerce we’re underscoring our commitment to expanding into new areas and building out best-in-class capabilities across the full spectrum of ecommerce sales channels such as marketplaces,” Cart.com Chief Strategy Officer Saheb Sabharwal, who leads the firm’s M&A activity, said in the announcement.

“We’re looking forward to working with Jason and the 180Commerce team to drive new value for Cart.com’s thousands of loyal users,” he said. “We have a great process in place to integrate new companies into the Cart.com ecosystem and we’re actively seeking additional M&A opportunities as we augment our solutions for brands.”

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