Facebook Revamps Gifts, Stops Selling Physical Items

Facebook is redesigning its Gifts platform and will stop selling physical gifts, TechCrunch reported on August 23.

The social networking giant will push virtual gift codes and “omni-Gift Card credit,” which TechCrunch notes comprised 80 percent of all sales through Gifts.

In addition to shifting away from physical gifts, Facebook Gifts’ redesign will see each retailer receive a physical landing page and will put an increased emphasis on recommendations as well.

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Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card