20131216-How Social Motives Can Unlock Spending

While payments companies are increasingly interested in social data online, they shouldn’t ignore how real-world social factors can influence spending. A new study from researchers at the University of California, San Diego and University of California, Berkeley took an in-depth look at pay-it-forward pricing models to reveal how consumers are influenced by the behavior of their peers, and the findings have broad implications that can help all types of businesses as they look to incentivize and better understand consumers.

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