Apple iPad Popularity Declined This Holiday Season

Apple may soon lose its top spot in the U.S. tablet market, the results of a recent study from Chikita suggest.

Apple’s share of the post-holiday tablet market fell 1.3 percent, the online advertising network announced in a January 2 press release. Amazon’s share grew by 9.4 percent while Samsung’s increased by 5.9 percent.

Microsoft and Google showed modest gains in tablet market growth by 2.3 percent and 2 percent, respectively.

To learn more about the results of the Chikita study, read the full press release by clicking here.