FIs Spend $17B Annually On Marketing Campaigns

The U.S., the Consumer Financial Protection Bureau (CFPB) revealed in a December 3 blog post that financial institutions spend $17 billion per year on marketing campaigns.

This equates to roughly $54 dollars per person each year, according to the analysis. The CFPB highlighted the fact that $670 million is spent per year on financial education, or about $2 per person annually.

To learn more about the CFPB’s findings, read the full blog post here.