Facebook Driving Higher Value Holiday Transactions

IBM found that Thanksgiving orders originating from Facebook were for a higher average value than those originating from Pinterest, VentureBeat reported on November 28.

Conversions that originated on Facebook were worth $106.86. Pinterest conversions were found to be worth $102.79, IBM indicated.

IBM found that Facebook users converted 84 percent more than Pinterest. The results lead IBM to suggest that there could be stronger consumer confidence in Facebook recommendations.

For more on how Pinterest is attempting to increase its presence offline, click here.