Nordstrom To Leverage Pinterest For In-Store Merchandising

Nordstrom will now rely on its Pinterest community to determine what kinds of merchandise to display in its stores, Business Insider reported on November 22.

Items in select Nordstrom locations that have been flagged as popular on Pinterest will be marked with special red tags.

Additionally, Nordstrom plans to publish its holiday catalog on Pinterest before releasing it via other channels.

The move is a big step for Pinterest as it looks to have a greater impact on in-store commerce. To learn more about Pinterest recent moves to increase its online commerce influence, click here.

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