BestBuy: Mobile Game A Loyalty Driver

To promote customer loyalty, Best Buy reportedly has launched a mobile game in conjunction with its wider Web-based consumer outreach.

In the game, players navigate a virtual skiing area, collecting digital points along the way, Mobile Commerce Daily reported on Jan. 9.

Completion of the game allows players to access exclusive daily deals and other incentives.

“We continue to look for ways to reinvigorate the customer experience, and one way we do this is by giving our members new and fun ways to engage with Best Buy through their mobile devices,” Jeremy Baier, a Best Buy spokesperson, told Mobile Commerce Daily in an interview. “[The game] is another example in our journey to make shopping with Best Buy as rewarding as possible.”

To learn more about Best Buy’s new mobile game, read the full story by clicking here.

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