Consumers Like The Personal Touch, But Will They Spend More?

Personalized emailing represents one part of sellers’ toolkits for reaching out to tech-savvy consumers. But do they have an impact on purchase decisions? A new survey from omnichannel marketing firm Listrak suggests that, in some cases, consumers respond positively to personalized emails.

Read Here.

Personalized emailing represents one part of sellers’ toolkits for reaching out to tech-savvy consumers. But do they have an impact on purchase decisions? A new survey from omnichannel marketing firm Listrak suggests that, in some cases, consumers respond positively to personalized emails.

Read Here.