PayPal Props Up Its Merchant Checkout

PayPal has a new streamlined checkout experience for mobile and desktop-computer shoppers.

The new “in-context” experience is different because users are not redirected to PayPal’s site to process the payment. Instead, shoppers remain on the merchant site as they complete their order, VentureBeat reported on Jan. 13.

PayPal’s recent efforts to make its checkout experience more user- and mobile-friendly earned it a strong mention in Market Platform Dynamics CEO Karen Webster’s recent overview of 2013. Read her full commentary by clicking here.

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