American Eagle, Shopkick Set iBeacons Aflame

Shopkick has signed a deal with American Eagle Outfitters that will see 100 of the clothing retailer’s stores equipped with iBeacon technology.

The geolocation technology, first introduced last year, enables stores to transmit data to smartphone-wielding consumers upon entry. Communications include special deals and offers that encourage shopping.

The American Eagle Outfitters deal follows previous rollouts done in conjunction with Macy’s and other retailers in the past few months.

“AEO has always been an early adopter of cutting edge technology, which is why we are partnering with Shopkick once again, in order to provide our customers with the best mobile shopping experience available today,” said Joe Megibow, SVP of Omni-Channel eCommerce at American Eagle Outfitters.

Learn more about Shopkick’s partnership with American Eagle by clicking here.

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