Visa Still Getting Its Kicks From FIFA

Visa has solidified its relationship with FIFA through the next decade.

The deal secures Visa’s global marketing rights for a number of FIFA events, including the 2018 and 2022 soccer World Cups in Russia and Qatar respectively.

“We’re delighted to have reached this agreement with our valued partner, Visa,” FIFA President Blatter said in a statement announcing the decision. “Visa’s huge global network and engaging consumer programs play a significant role in bringing the FIFA World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”

This news follows Visa’s announcement of a new rebranding campaign. To learn more about these efforts, read the full story by clicking here.