Retailers Leverage Tablets Against Showroomers

In order to cut down on showrooming, retailers like Foot Locker have turned to tablets as part of a wider, more aggressive sales floor approach.

Wary consumers have proven to be more open to making purchases when they have readily available options in front of them. Mobile Commerce Daily reported on Jan 14. that tablets and portable scan guns have made it easier to reduce showrooming, the occurrence of which has fallen by 40 percent since 2012.

“Arming them with the same information and capability that the customer has [is one way to stop showrooming in-store],” Ken Hicks, CEO of Foot Locker, told Mobile Commerce Daily in an interview. “That may mean giving them scan guns where they can know whether it’s in stock or it’s not in stock, is it in a store or is it online so we have inventory transparency.”

To learn more about Foot Locker’s successful effort to reduce showrooming, read the full story by clicking here.

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