Fiserv Forms Agentic Commerce Pacts With Visa and Mastercard

Payments/FinTech company Fiserv has launched agentic commerce-focused partnerships with Visa and Mastercard.

The former collaboration, announced Monday (Dec. 22), combines Visa’s authentication and agentic commerce capabilities with Fiserv’s merchant network, thus providing the “infrastructure and trust” merchants require amid the increasing automation of commerce.

“Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalize on the groundbreaking experiences while fostering trust and safety,” Sanjay Saraf, Fiserv’s chief global product officer for merchant solutions, said in a news release.

“Through Visa Intelligent Commerce and our Trusted Agent Protocol, we are building trust into every layer of the agentic commerce experience,” added Rubail Birwadker, Visa’s global head of growth products and strategic partnerships “Partners like Fiserv are essential to scaling these secure, innovative solutions for merchants and consumers worldwide.”

As part of the partnership, the two companies will deploy Visa’s Trusted Agent Protocol across Fiserv’s acceptance ecosystem to handle agentic transactions. This protocol creates a framework that can separate trusted agents from malicious bots to protect consumer interactions and information.

Meanwhile, Fiserv says it is set to become one of the first major payment processors to “leverage Mastercard’s Agent Pay Acceptance Framework at scale.”

The company is integrating with Mastercard’s Secure Card on File solution to serve as a network token requestor on behalf of merchants and partners. In addition, Fiserv will adopt the Mastercard Agent Pay Acceptance Framework, which establishes a “secure, scalable framework” to allow AI agents to transact on behalf of customers.

“Agentic commerce is transforming payments by creating smarter, more intuitive experiences for both merchants and consumers,” said Chiro Aikat, co-president, U.S., at Mastercard. “These technologies simplify transactions, reduce friction, and enable businesses to deliver faster, more personalized experiences. By working with Fiserv, we’re making it easier for merchants to embrace these innovations in ways that add trust, speed and confidence.”

PYMNTS spoke Monday with Visa’s Birwadker about his company’s agentic commerce efforts, saying there has to be “some form of continuous validation of agent behavior,” which means that “Human in the loop is not going anywhere anytime soon.”

Speaking with PYMNTS CEO Karen Webster, he also characterized agent-driven buying as an extension of behaviors shoppers already trust.

“It connects really well to checkout,” said Birwadker. In time, payments could become “the next level of one-click checkout, perhaps even without a button.”