Crypto.com CEO Launches Platform to Mainstream Personal AI Agents

A new artificial intelligence platform founded by Crypto.com Co-founder and CEO Kris Marszalek aims to make it easy for consumers to generate and deploy a personal AI agent.

The platform, ai.com, will launch Sunday (Feb. 8) after being featured in a Super Bowl commercial on the same day, the company said in a Friday (Feb. 6) press release.

With ai.com, anyone will be able to generate a personal AI agent and have it complete tasks on their behalf, such as organizing work, sending messages, executing actions across apps and building projects, according to the release. No technical knowledge will be required.

Users will be able to have these agents do things like trade stocks, automate workflows, organize and execute daily tasks, and update their online dating profile, the release said.

As the AI agents develop new capabilities to complete tasks, those improvements will be shared with other agents on the network, making them all more useful, per the release.

Each agent will be private, permission-based and fully under the user’s control, according to the release.

Users can get started on the platform for free. They will be able to access enhanced capabilities and increased input tokens via paid subscription tiers, per the release.

Marszalek will serve as CEO of both ai.com and Crypto.com, according to the release.

“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans,” Marszalek said in the release. “Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI [artificial general intelligence].”

The Financial Times reported Friday that Marszalek paid $70 million for the ai.com domain name and that this is the highest price ever disclosed for the sale of a domain name.

The PYMNTS Intelligence report “How AI Becomes the Place Consumers Start Everything” found that AI platforms are becoming the place where many consumers begin tasks such as planning, learning, shoppingand deciding.

More than 6 in 10 U.S. consumers used dedicated AI platforms such as ChatGPT, Claude, Gemini or Perplexity in the past year, according to the report.

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