Alibaba Launches Sales Promotion Day Geared Toward SMBs

Alibaba.com, the online wholesale platform owned by China-based Alibaba Group, announced Wednesday (Sept. 13) it is launching a new global “Super September” promotion on September 20th.

In a press release, the company said the promotion is aimed at helping small- and medium-sized businesses (SMBs) and buyers lower international trading barriers in a cost-effective way. It’s also helping to generate more business opportunities during what the company said is the peak source season in China.

“Super September is Alibaba.com’s endeavor to provide a one-stop online procurement solution for global SMBs that encompasses searching for products, negotiating and completing payments on a single platform, while ensuring that trading on Alibaba.com is cost-effective and efficient for our buyers,” said Zhang Kuo, general manager of Alibaba.com, in the press release.

The products that are part of the promotion include categories like consumer electronics, home and garden, fashion and machinery. Other added incentives include free inspection on orders exceeding $1,000 and low minimum order quantities.

An additional highlight of Super September is that it features suppliers offering Trade Assurance, the online cross-border trade protection solution helping create trust between suppliers and buyers. The free service is tailored to the needs of SMBs, providing the assurance of product quality and on-time shipments with secure payment protection, the company said in the release.

“Super September is another step Alibaba.com is taking to better connect global buyers with high-quality Chinese suppliers, as well as a continuation of its mission to promote online international trade,” noted Zhang in the press release.

The new promotional event comes as Alibaba is courting SMBs around the globe. In recent months, it held its first annual summit in Detroit, Michigan, during which entrepreneurs gathered to learn how to sell to Chinese consumers. The company is preparing for another similar summit in Canada. More recently, Alibaba inked a deal with Mexico in which Mexican businesses can sell their products to Chinese consumers via Alibaba.com.