Second Amazon 4-Star Store Set To Open In Colorado

Amazon.com is gearing up to open an Amazon 4-star store in Colorado later Thursday (November 1).

According to a report in CNET citing Amazon, the second 4-star store will be located in Park Meadows mall in Lone Tree, Colorado, just outside of Denver. The store will hawk products that are rated 4 stars or higher on Amazon, are from top sellers on its platform or are trending on Amazon. The first 4-star store opened its doors in New York City in September. “We created Amazon 4-star to be a place where customers can discover products they will love. Amazon 4-star’s selection is a direct reflection of our customers — what they’re buying and what they’re loving,” the company wrote in a blog post when announcing the opening of the Manhattan store.

In the stores, customers will be able to test out Amazon devices, along with smart home accessories that work with Alexa. Customers can even comparison shop: Digital price tags alongside every product show the Prime price and list price. Prime members pay the Amazon website price in stores, but customers who aren’t already members can sign up for a free 30-day trial and receive the Amazon website price in store. Amazon, noted CNET, is also preparing to open a store in Berkeley, California. The Amazon 4-star store is expected to carry consumer electronics, kitchen products, home goods, toys, books, and games, reported CNET.

The eCommerce giant has expanded its physical reach this year. Earlier in September speculation surged that it may open 3,000 Amazon Go locations by 2021. The company should have about 10 new cashierless stores by the end of this year, according to a report at the time, while the eCommerce giant is aiming to have 50 stores in “major metro areas.” Earlier this year, Amazon opened an Amazon Books location in Washington D.C. The location is stocked with books, electronics and toys, among other items. Interestingly, though, there are no price tags. If customers want to find out how much an item costs, they must use Amazon’s mobile app to scan the item for a price. If customers don’t have a phone, they can use a scanning machine in the store.