Amazon Goes Head To Head With Apple Music

Every app developer and their mother thinks that they can dominate the mobile music market with a sleek new interface and some exclusive artists. Spotify has proven that the task is far from that simple, but the feat apparently hasn’t managed to scare off Amazon just yet.

Anonymous sources are telling Reuters that Amazon is close to launching a subscription-based music streaming platform to push back against the growing market dominance of similar offerings from Spotify and Apple. At $9.99 per month, the new service would ostensibly be different than that already offered to Prime subscribers, who enjoy access to a limited catalog of songs, though no official word from Seattle means the public will have to wait for official confirmation.

While Amazon might have some work to do when it comes to catching up to Spotify’s growing ubiquity in the music streaming space, integration with its Echo device could help give the “newcomer” a leg up. If consumers have a robust music library at their literal beck and call, it might help to boost sales of, or at least interest in, a device and streaming platform alike.

“A music service will further increase the daily interactions between Amazon and its customer base,” former music executive Jay Samit told Reuters.

Amazon gets plenty of those daily interactions already, but if it can siphon off more from competitors like Spotify and Apple that present larger threats every day, it’ll be music to Bezos’ ears.