Amazon Prime Leverages July 4 Promo to Push Everyday Fuel Perks

Amazon is highlighting the fuel savings benefits of Prime membership with a limited-time promotion that offers 50 cents per gallon off one fuel purchase over the Fourth of July holiday weekend.

The promotion runs from Thursday to Sunday (July 2 to 5), the company said in a Tuesday (June 30) press release.

To participate in the limited-time offer, Prime members can link their Amazon account to bp’s fueling app, earnify; visit one of 7,500 bp, Amoco, and participating ampm and Thorntons locations across the United States; and enter their phone number or use the earnify app.

Members who have added a family member to their Prime account via Amazon Family can apply the limited-time promotion to two fuel transactions. Each member must have their own earnify account, and each can make one fuel purchase under the promotion, according to the release.

Beyond this promotion, Prime members can save 10 cents per gallon year-round at the participating gas stations. To use this benefit, members must activate it once to connect their Prime account with their earnify account.

“They can simply begin redeeming at the pump by inputting their phone number or linked payment method,” the release said. “Alternately, members can redeem at the pump with the free earnify app by selecting their location and pump they are using. And with earnify, Prime members can find even more ways to save on fuel or in-store.”

Amazon added fuel savings of 10 cents per gallon at the participating gas stations as a benefit of Prime membership in October 2024.

PYMNTS reported at the time that the move signified a strategic effort to increase the value of Prime membership amid rising fuel prices and heightened competition.

Rival retailer Walmart had introduced similar fuel saving in its Walmart+ loyalty program four years earlier and increased the discounts in 2022.

Jamil Ghani, vice president of Amazon Prime, said in an October 2024 press release: “We’re constantly looking to add more value for Prime members and perhaps the broadest and most popular additional benefit we could offer is fuel savings—we’re excited to give this to Prime members.”

The PYMNTS Intelligence report “When the Drive Isn’t Worth the Pay: How Fuel Costs Reshape Who Can Afford to Work“ found that transportation costs are now shaping labor availability, job reliability and worker financial health.