Amazon and Visa Team to Boost Agentic Commerce

Visa and Amazon Web Services want to help developers and enterprises deploy agentic AI commerce projects.

To that end, the companies announced Monday (Dec. 1) the launch of a partnership that will see Visa list its Intelligence Commerce platform in the Amazon Web Services (AWS) marketplace.

“Agentic commerce needs trust to move from intent to action; Visa Intelligent Commerce is designed to be the trust layer for the agent economy and together with Visa Acceptance can provide the infrastructure for secure, network-agnostic transactions,” Rubail Birwadker, senior vice president and global head of growth for Visa, said in a news release.

“With AWS’s scalable cloud capabilities and Visa’s global payment network, Visa Intelligent Commerce enables AI agents to transact securely and contextually at scale—helping to unlock faster innovation for developers and better experiences for consumers and businesses worldwide,” Birwadker said.

According to the release, the effort is aimed at helping developers and businesses connect to a growing number of artificial intelligence agentic commerce providers for secure and reliable payment experiences. Visa and AWS say they will also publish blueprints on the public Amazon Bedrock AgentCore repository built for multi-network agentic retail shopping, travel booking and payment reconciliation, allowing developers to create and connect complex workflows.

“Through this collaboration, AWS and Visa are committed to advancing agentic workloads and commerce capabilities on AWS, with Visa deploying MCP tools to help enable fully integrated, end-to-end agentic commerce solutions on the platform,” the release added.

Partners in this effort include Expedia Group, Intuit, lastminute.com, Eurostars Hotel Company and others, the companies said.

The collaboration comes at a time when artificial intelligence continues to transform the shopping experience. And as covered in a recent PYMNTS Intelligence report, “Agents of Change: How Agentic AI Is Redefining Commerce,” agentic models, in which artificial intelligence handles things like browsing, comparing prices, accommodating preferences and making purchases, simplify the process even further.

“Major payments and FinTech firms are accelerating investments to capture this opportunity,” the report said. “Many consumers are ready for this shift. In fact, nearly half (45%) would be comfortable allowing AI agents to complete purchases on their behalf. Among Gen Z consumers, that figure rises to a majority share (54%).”

A number of retailers are readying themselves for this shift, while those who aren’t run the risk of falling behind.

This transformation is already happening, with AI companies such as OpenAI, Perplexity, Google and Microsoft, along with Amazon, introducing features in which autonomous agents can complete shoppers’ orders.

“As such, merchants are looking to adapt to make their products more findable by AI systems,” PYMNTS wrote.

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