AnaCap Buys Majority Stake In Heidelpay To Capitalize On Growth In Online Shopping

AnaCap Financial Partners, the European financial services private equity firm, announced Wednesday (Jan. 18) it has signed an agreement to buy a controlling stake in Heidelpay, a German online payment service provider.

In a press release, AnaCap said that, as part of the deal, the cofounders of Heidelpay and the existing management team will keep a minority stake in the business. Heidelpay was founded in 2003 and is a full-service payment provider that facilitates payment acceptance for online retailers. According to AnaCap, the platform is 100 percent proprietary, serves more than 14,500 primarily online businesses across the DACH and Benelux regions and processes transactions across more than 200 payment methods. What’s more, AnaCap said Heidelpay is attractive because it operates in a fast-growing market driven by the continued expansion of global eCommerce. Processed volumes globally are estimated to grow by around 17 percent a year and may reach close to €4 trillion by 2019, said AnaCap, noting the addressable market in Europe is estimated to be around €154 billion today.

“We are delighted to invest in what is a highly innovative, fast-growing business led by an ambitious and committed management team with over 20 years’ experience in the payments industry. Heidelpay operates in a vast and high-growth addressable market in which there is a scarcity of nimble independent PSP providers, thus offering an exciting opportunity to capture further market share through investing in the business and driving the next phase of expansion,” said Tassilo Arnhold, director at AnaCap.

The deal still needs the approval of the Federal Financial Supervisory Authority, the German Federal Bank and the Luxembourg Financial Supervisory Authority.

“We are extremely excited about partnering with AnaCap for the next chapter of developing Heidelpay. Over the past years, we have built a fully independent, fast-growing and leading German payment service provider. To realize the platform’s full potential and capitalize on the continued vast market growth opportunity, we are confident now is the right time to partner with a professional investor,” said Mirko Huellemann, Heidelpay founder and CEO. “With its deep expertise in European financial services and proven track record of supporting fast-growing companies, AnaCap is the ideal investor for our next stage of development.”