Mastercard and Stripe Help Wizard Personalize Agentic Shopping

Wizard, the native AI shopping platform co-founded by Jet.com’s Marc Lore, has launched a partnership with Mastercard and Stripe.

The collaboration, announced Thursday (April 30), builds on an existing Stripe-Wizard arrangement, and will see Wizard integrate Mastercard Agent Pay via Stripe’s Shared Payment Tokens while using Mastercard Insight Tokens.

The goal is to provide shoppers with “a seamless and trusted agent-led experience” from discovery to checkout, the companies said in a news release provided to PYMNTS.

“Personalization has always been Wizard’s north star — the idea that your AI shopping agent should know you well enough to make recommendations you actually trust,” said Melissa Bridgeford, Wizard’s chief executive and co-founder.

“Mastercard’s Insight Tokens give us a powerful new signal layer grounded in real-world spending behavior, and with Agent Pay deployed through Stripe, we can take shoppers from personalized discovery to secure checkout in a single, seamless experience.”

Mastercard Insight Tokens, the release added, allow AI agents to access and apply geographic-based spending insights to search and discovery, and help agents understand what consumers are looking for but how shoppers in that geography spend.

Mastercard Agent Pay adds to this intelligence by letting those agents securely initiate and complete transactions, the companies said.

“As agentic AI reshapes how people discover, decide, and pay, our partnership with Wizard demonstrates how intelligent insights and secure, agent-led payments can come together to deliver experiences that adapt to each consumer in the moment,” said Sherri Haymond, Mastercard executive vice president and global head of digital commercialization.

“This isn’t just about what commerce looks like today—it’s the foundation for a more personalized, intelligent next era.”

The partnership comes amid the continued growth of agentic AI use in the eCommerce world. Research by PYMNTS Intelligence has shown that 43% of retailers are piloting autonomous AI, with 81% saying they trust AI’s ability to function autonomously, provided the proper controls are in place.

“That points to a market that is still early, but no longer sitting on the sidelines,” PYMNTS wrote earlier this week.

The research also found that 45% of consumers would be comfortable letting AI agents complete purchases on their behalf, a figure that rises to 54% for Gen Z. But 95% of consumers report having at least one concern related to agentic commerce, with just 5% saying they have no concerns.

“At the same time, 50% of U.S. consumers say they would trust agentic commerce more if they knew fraud protections were in place,” PYMNTS added. “That gives the industry a clear signal about what needs to happen next.”