7 Months After Privatization, At Home Group Begins to Open New Locations

At Home, a home décor superstore, is opening six new locations this month, bringing its total store count to 241, according to a Thursday (Feb. 17) press release.

At Home sells up to 50,000 home décor items “from furniture, rugs, wall art and housewares to tabletop, patio and holiday décor,” the company said in the release, with stores averaging slightly more than 100,000 square feet.

The new At Home stores, which are opening seven months after the company went private, are in Dallas; Ledgewood, New Jersey.; Matthews, North Carolina.; Poughkeepsie, New York; Rochester, Minnesota; and Tustin, California. All but the Matthews, North Carolina, location are open now, according to the release.

At Home rolls out hundreds of new items each week “to provide fresh inspiration,” including collections from designers Ty Pennington, Grace Mitchell, Laila Ali and Tracey Boyd, the release stated.

In July, private equity firm Hellman and Friedman acquired At Home in an all-cash transaction that valued the company at $2.8 billion and pulled At Home’s stock off the New York Stock Exchange (NYSE), according to a separate press release.

“This transaction will allow us to partner with H&F to help continue our store expansion, grow our offering and strengthen our position as the leading retailer of home décor,” said At Home Chairman and CEO Lee Bird in the release at the time of the deal.

In other home décor-related news, online interior design service Havenly has acquired direct-to-consumer (D2C) home furnishings brand retailer The Inside.

Read more: D2C Home Brand The Inside Acquired by Havenly

Under Havenly’s umbrella, it’s hoped that The Inside, which has seen its brand grow more than 600% in the last two years, will find an even larger market for its customized fabrics, furniture and decor. The Inside Co-Founder Danielle Walsh is joining Havenly’s executive team and will manage the transition and guide the shift in consumer design trends favoring prints.