Farfetch Teams With Aurora Mobile On AI Retail Technology

Aurora Mobile Limited has struck a partnership deal with international online fashion company Farfetch to bolster its intelligent operation functionalities. The two firms will work together to provide an “unparalleled shopping experience to global customers,” according to a Friday (Feb. 26) announcement.

Aurora Mobile will harness its artificial intelligence (AI)-powered technology, smart operational analytics and machine learning (ML)-based push notification offerings to assist Farfetch in tailoring intelligent retail experiences and offering more effective and personalized services to their shoppers, according to the announcement.

A mobile developer service company in China, Aurora Mobile was established in 2011. The firm has rolled out instant messaging, one-key authentication and push notifications, among other services. It has inked deals with many platforms in the digital education, weather, insurance and finance sectors, among others, according to the announcement.

“Aurora Mobile is committed to help customers in various verticals to improve operational efficiency and conduct advanced decision making with a one-stop, diversified range of big data service solutions,” according to the announcement.

Farfetch, which was founded in 2007, offers shoppers immediate access to a host of popular fashion from more than 50 nations and over 3,000 brands.

The news comes as Farfetch is out to prove that the market for high-end products fits fine with pre-owned merchandise. The online shopping company was rolling out its Farfetch Second Life effort in the United States per news in November.

The moves comes as high-end names such as Coach and Prada are reissuing or playing off styles from previous years. Beyond that, the pandemic has consumers reaching into their closets to check out what they have in their possession already.

Farfetch had started the concept as an experimental effort in Europe and the United Kingdom in 2019. The program enables shoppers to trade in high-end handbags and receive credits to shop newer offerings on the Farfetch website.

The European version of Farfetch Second Life attracted new customers for the firm’s platform.