CCC Debuts Website-Building Tool for Collision Repair Shops

CCC Intelligent Solutions has unveiled a tool it says lets collision repair shops launch websites.

CCC Amplify, announced Monday (Oct. 30) by the property and casualty insurance and repair cloud platform, allows repair shops to build and debut websites in minutes, while also making those sites easier to find.

“Many repair shops find it challenging to build and maintain a website because of the technical expertise required and time commitment, which is why we see so many with outdated or nonexistent websites,” Mark Fincher, vice president, product management, automotive services at CCC, said in a news release.

“By making website creation simpler, we’re giving repairers an easy way to engage with more consumers and increase visibility of their services,” he added.

According to the release, CCC Amplify is available through the company’s CCC ONE platform, and integrates shop information from that platform to streamline website creation and maintenance and to bolster repairers online presence and lead generation efforts.

In the auto claims industry, the payments tech stack is complex, and the total cost of ownership is expensive.

PYMNTS spoke earlier this year with Michael Boeke, vice president of payments product management at CCC, about the state of payments in the auto claims sector.

He noted that “payments can look pretty different depending on where a carrier is in terms of their digital journey,” with those at the beginning still sending huge volumes of paper checks.

“The carriers that are sending out a lot of paper checks are still relying on legacy vendors, banks and payments providers, and they’re likely incurring some hidden costs caused by their systems not being well connected to the rest of their claims lifecycle,” Boeke said.

Among the best strategies to reduce paper payments, he added, is to embrace “intelligent automation,” which means leveraging a cloud-based approach to manage existing integrations and infrastructure between systems that a carrier may already have with other parties.

“A cloud approach provides access to a lot of automation and many of the advancements that are coming from other systems,” Boeke told PYMNTS. “It takes some of the burden of managing those connections off your plate.”

Monday’s announcement follows the news last week that CCC owner Advent International, a private equity firm, had put a planned sale of the company on hold after parties couldn’t agree on a price.