B2Brazil Debuts Marketplaces in Mexico, Chile and Colombia

B2Brazil Serviços Interativos Ltda., on Friday (Jan. 28) unveiled online marketplaces in Chile (B2Chile), Colombia (B2Colombia) and Mexico (B2Mexico), noting the new trio relies on B2Brazil’s technology and database and the company has more than 20,000 users in the three countries where it debuted.

The new online marketplaces also have connections to more than 200,000 companies and hundreds of thousands of products and leads for buying and selling, according to the company announcement. They all operate in four languages: English, Portuguese, Spanish and Chinese.

The B2Brazil online platform and its newest marketplaces are hosted in the U.S. using open-source technologies and are optimized for the best search results in each country, the announcement said.

“Even though our business is global trade, our success in Brazil has been due to having a localized service for the local SMEs, and we want to replicate this for other markets,” said Alexandre Martins, partner and managing director of B2Brazil, in the company announcement.

The marketplaces promote transactions between and among small- to medium-sized businesses (SMBs). It connects buyers and sellers, then provides digital solutions for trade, including online freight and online payments.

B2Chile, B2Colombia and B2Mexico offer a searchable online directory of companies and their products and/or services with country-specific filtering; detailed company and product information; Leads Central, where buy requirements and sell offers are published; a matchmaking algorithm that matches buyers and sellers based on products, leads and preferences; and Negotiations Central area, where requirements and offers are received and sent, and parties engage in negotiations.

“This will grow our base of buyers and sellers that can connect across multiple platforms as we focus on integrating digital solutions in the areas of FinTech and CargoTech to provide SMEs with a complete digital solution for trade,” said John Gardiner, partner and director of international at B2Brazil, in the company announcement.

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In December, spend management platform Clara launched in Brazil and closed a $70 million Series B investment round, joining its Mexico operations and as a precursor to its move into Colombia.