Walgreens’ New Beauty-Centric Rewards

Walgreens is introducing Beauty Enthusiast, a new club to earn reward points on health and beauty products for its Balance Rewards loyalty members.

Members of Beauty Enthusiast will receive 5,000 in Balance Rewards points for every $50 spent on health and beauty products at Walgreens stores.

“Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members,” Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens, said in a statement. “Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier.”

Signing up for Beauty Enthusiast is free. In addition to earning loyalty reward points, Beauty Enthusiast members will also be eligible to receive free samples, coupons on health and beauty products, exclusive promotions, new product information and a one-time digital coupon once they enroll that will offer them 20 times the reward points on their first beauty item purchase after joining Beauty Enthusiast.

Walgreens Balance Rewards has more than 85 million members.