Bamboo Rose Teams With Blue Yonder on Consumer-Focused Product Strategy

Multi-enterprise product and supply chain platform Bamboo Rose recently partnered with digital supply chain platform Blue Yonder to help retailers integrate their innovation, demand planning, product development and supply chain operations, according to a Wednesday (Dec. 15) press release.

The collaboration brings together Bamboo Rose’s Product Lifecycle Management (PLM) Sourcing and Purchase Order (PO) management solutions and Blue Yonder’s retail and supply chain planning capabilities to cut costs, deepen supplier relations, synergize operations and accelerate time to market.

“As we welcome Bamboo Rose into our partner network, we look forward to collaboratively supporting our retail customer base as they strive to bring profitable products to market that align with consumer trends,” said Sonia Hernandez, vice president of retail planning at Blue Yonder, in the joint announcement.

“The partnership enables synergies across each stage of the planning, product development, manufacturing and supply chain process,” she said.

Customers can utilize actionable insights based on historic data and real-time sales information for their merchandising and design teams, while retail clients can get closer to their vendor through planning data sent to suppliers to drive optimized start dates on production runs.

“It’s more important than ever that retailers leverage accurate data and insights to inform their sourcing and product development decisions as consumer demand, factory capacity and shipping costs continue to fluctuate,” said Andrea Imsdahl, global alliances executive at Bamboo Rose, in the joint announcement.

“This partnership with Blue Yonder will help retailers achieve a new level of product development and supply chain agility when they need it most,” she said. “This furthers our mission to help retailers get differentiating product to market on-trend, on time and at cost.”

Related: Bringg Teams With Blue Yonder to Integrate Delivery Logistics

On Tuesday (Dec. 14), Blue Yonder teamed up with data-driven delivery and fulfillment cloud platform Bringg to bolster the order-through-delivery process across the supply chain to lessen the time to market for the introduction of omnichannel customer experiences from order through delivery.

Bringg and Blue Yonder will provide retailers and logistics providers with better insight over inventory traveling the last mile, the joint announcement says.