Beacons Shaped Super Bowl Experience

The National Football League leveraged beacon technology to transmit information via its mobile app during the Super Bowl and to reach out to potential shoppers.

Beacons were placed throughout the area where Super Bowl celebrations were being held. users of the NFL’s mobile app received information about seating, special vendor offers and directions to certain locations, Business Insider reported on Feb. 3.

Major League Baseball and other sports leagues are looking into the use of beacons for marketing and logistical purposes, according to Business Insider.

Last week, a theme park in The Netherlands announced its own use of beacon technology. Learn more about that deployment by clicking here.

The National Football League leveraged beacon technology to transmit information via its mobile app during the Super Bowl and to reach out to potential shoppers.

Beacons were placed throughout the area where Super Bowl celebrations were being held. users of the NFL’s mobile app received information about seating, special vendor offers and directions to certain locations, Business Insider reported on Feb. 3.

Major League Baseball and other sports leagues are looking into the use of beacons for marketing and logistical purposes, according to Business Insider.

Last week, a theme park in The Netherlands announced its own use of beacon technology. Learn more about that deployment by clicking here.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.