Mastercard Collabs With Timbaland to Launch First Album

Mastercard is launching its first music album in collaboration with producer Timbaland’s music creator platform Beatclub that features 10 songs by 10 international artists.

The album “Priceless” was unveiled on Wednesday (June 22) at the five-day Cannes Lions Festival of Creativity in Cannes, France, which running Monday (June 20) through Thursday (June 23). The album will first be released on Spotify before dropping on other streaming platforms, according to a Mastercard press release.

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Some Mastercard up-and-coming Beatclub music creators were mentored by Timbaland as they remixed two standout tracks from the album.

“This partnership was a natural fit given Mastercard and Beatclub’s mutual goal of supporting artists and the industry,” said Timbaland.

“Together, we’re elevating emerging artists through the power of music and mentorship. Providing platforms, tools and connections for creators to pursue their passions opens doors for countless artists to break into an industry that is often impenetrable,” Timbaland added.

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As part of the Beatclub collaboration, Mastercard is buying one-year Beatclub platform memberships to provide to creators from marginalized populations.

Each song on Mastercard’s Priceless album is meant to incorporate the “recognizable melody of Mastercard’s brand sound,” according to the release.

“Our first-ever music album featuring the inspiring, original work of 10 rising artists takes our innovative sonic branding approach to an even higher, unmatched level,” said Raja Rajamannar, Mastercard chief marketing and communications officer and president, healthcare.

“From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs,” Rajamannar added.

A core element of the album’s identity was meant to reflect a cross-section of cultures, languages and genres. To find just the right mix of artists, Mastercard collaborated with executive producer Niclas Molinder.

The full album will feature tracks from up-and-coming artists including Michael Rice (U.K.), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/U.S.), Raees (Algeria), Tejas (India), Nadine Randle (U.K./Sweden), Tania (Australia), Elle B. (U.S.) and Amaya (Slovenia).