BettorEdge and Betting Ladies Partner on Sports Betting and Content

BettorEdge and Betting Ladies have partnered to provide services to both companies’ communities.

With this collaboration, the Betting Ladies sports betting community will have access to the BettorEdge sports betting exchange and social platform, while the BettorEdge community will be provided with Betting Ladies tips, picks and other content, the companies said in a Tuesday (May 30) press release.

“Betting Ladies provides an amazing community for women bettors to discuss their experience and journey with sports and sports betting,” Betting Ladies founder Val Martinez said in the release. “BettorEdge is a great extension of the community as their social betting platform provides easy access to content while offering 5% to 10% better returns with BettorEdge’s no-vig platform, something every responsible bettor finds attractive.”

The Betting Ladies content includes blogs and lessons created by women, for women, according to the release. This content will now also be available on BettorEdge, a community centered around a sports betting marketplace.

“Through this partnership, we’re placing Betting Ladies content at the literal fingertips of the BettorEdge community for their use, helping everyone make more educated bets,” Martinez said in the release. “Through BettorEdge’s social feeds, we can help spread this guidance as far as possible.”

Virtual sports betting has been growing in popularity as more states legalize online sportsbook and iGaming wagering.

For example, DraftKings reported May 5 that it increased revenue by 84% in the first quarter of 2023 compared to Q1 2022, which executives attributed to strong customer acquisition, especially in newer markets like Ohio and Massachusetts.

The firm is now operational in 22 U.S. states and Ontario, Canada.

“In the first quarter, new users increased 57% year over year while our customer acquisition cost (CAC) declined 27% year over year,” DraftKings Co-founder and CEO Jason Robins and Chief Financial Officer Jason Park said in a shareholder letter released in conjunction with the company’s May 5 earnings call.

With the legalization of online sportsbooks in many states, a record 20% of Americans are estimated to have bet on the most recent Super Bowl.

When it comes to gaming payouts, 21% of consumers prefer instant payments, according to “Casinos, Gambling and Gaming Platforms Bet on Instant Payments,” a PYMNTS and Ingo Money collaboration.