PepsiCo Launches First Cash-Back Loyalty Program

PepsiCo announced it has launched its first-ever cash-back loyalty program, PepCoin by PepsiCo.

Through the program, customers will earn cash rewards when they purchase a single-serve PepsiCo beverage and Frito-Lay snack together (each must be specially marked). They only need to scan the codes on the bag and under the bottle cap with their smartphone. Every time they accumulate $2, the money automatically transfers to their Venmo or PayPal account.

“Our mission at PepsiCo is to put smiles on consumers’ faces with every sip and bite … there’s no doubt PepCoin will do just that,” Linda Lagos, senior director of marketing for PepsiCo, said in an emailed press release. “PepCoin will give them a chance to earn a cash reward by enjoying their favorite snack and beverage combinations.”

“We’re thrilled to help bring PepsiCo closer to their customers for the PepCoin loyalty program,” added Leanne Sheraton, vice president of marketing for PayPal. “Venmo and PayPal’s payout solutions provide the ability for physical brands to engage with their customers digitally, while offering a convenient way for consumers to redeem and spend their cash rewards.”

There are over a thousand pairing options that give customers plenty of chances to earn rewards, including almost 70 different PepsiCo drinks and Frito-Lay snacks, and brands like Pepsi, Mountain Dew, Lipton, Lay’s, Doritos, Cheetos, Ruffles, Fritos, and SunChips. In fact, PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Last year, the company generated more than $64 billion in net revenue.

Earlier this year, PepsiCo announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights and solutions best suited to their digital and online needs.