Bilt and Verifone Team to Combine Loyalty and Identity

Rent-based rewards program Bilt launched a partnership with payments technology provider Verifone.

The collaboration will integrate Bilt’s customer experience into the Verifone commerce platform, according to a Thursday (Jan. 8) press release.

“The partnership transforms how merchants engage customers at point of sale, embedding loyalty, personalized experiences and member identity directly into the payment experience,” the release said. “The integration extends Bilt’s checkout and loyalty capabilities to Verifone’s footprint across dining, fitness and other merchant categories.”

Offered through the Verifone gateway, the solution “offers a pre-certified, enterprise-grade integration path across a broad set of acquirers,” lessening deployment risk and speeding time to launch for merchants, according to the release.

“Partnering with Verifone, the gold standard in payment hardware, means our merchant partners get best-in-class customer experience technology that’s already delivering better reviews, faster operations and happier customers,” Bilt founder and CEO Ankur Jain said in the release. “This partnership with Verifone brings our proven membership and loyalty tech right to the point of sale—dining, fitness, retail, you name it.”

Merchants can now “automatically recognize and reward people at checkout, which means every transaction becomes a chance to build real relationships and unlock new revenue with personalized offers,” he said in the release.

Verifone CEO Himanshu Patel said in the release that the combination of Bilt’s technology with the Verifone platform lets merchants “elevate customer engagement without adding hardware or disrupting existing workflows.”

The collaboration will begin with “select restaurant groups” and will roll out to merchants more broadly throughout 2026, according to the release.

In other loyalty news, the PYMNTS Intelligence report “Rethinking Rewards With a Loyalty Platform for the Debit Generation” found that after years of loyalty following credit, rewards are “now chasing spending habits shaped by caution rather than leverage,” PYMNTS reported Dec. 22.

Co-branded debit cards are moving from a niche concept to a viable loyalty strategy as consumer preferences shift away from revolving credit.

“Tighter lending standards, generational debt aversion and regulatory changes have combined to weaken the dominance of traditional credit-based rewards,” the report said. “In response, brands are testing new ways to reward spending without extending credit or assuming balance sheet risk.”