Oura Buys Gesture Startup Doublepoint to Expand Smart Ring Controls

Oura Health is acquiring Finland-based startup Doublepoint Technologies as the smart ring maker moves to add gesture and voice interactions to future versions of its wearable devices, Bloomberg News reported Thursday (March 5).

The deal brings gesture-recognition technology developed by Doublepoint into Oura’s product roadmap, enabling users to control devices using small hand movements detected through a combination of artificial intelligence and biometric signals, the report said. Financial terms of the acquisition were not disclosed.

The purchase reflects a broader shift toward new forms of human-computer interaction as wearable devices evolve beyond passive health tracking, Oura CEO Tom Hale said, according to the report. Gesture controls, combined with voice inputs and AI-driven sensing, could become a central part of how users interact with Oura’s smart rings in the future.

“This is about a core capability that we can imagine as AI and different kinds of modalities and user interaction,” Hale said, per the report.

The technology will not appear in products immediately, as the integration process will take time, the report said.

Doublepoint’s system allows subtle finger and hand motions to function as controls for connected devices. Demonstrations of the technology show users performing actions such as skipping music tracks or interacting with digital interfaces through small gestures rather than tapping a screen.

The acquisition arrives as the smart ring category experiences rapid growth. Oura, which introduced its first ring in 2015, has become the category’s market leader and was valued at about $11 billion following its most recent funding round, the report said. The broader smart ring segment saw shipments rise roughly 51% in 2025, highlighting rising demand for wearable health and lifestyle devices.

Oura’s strategy increasingly extends beyond sleep and fitness tracking toward a broader wearable computing platform, according to the report. The company has made several acquisitions aimed at expanding biometric capabilities and enterprise applications. It bought Proxy in 2023 to integrate biometric identity and payments technology into its devices, followed by metabolic health startup Veri and enterprise software company Sparta Science in 2024 to deepen its health data and analytics capabilities.

Doublepoint’s four founders will join Oura as part of the deal and remain based in Helsinki, Finland, Hale said, per the report.

The acquisition reflects a wider shift underway in consumer technology as interfaces move away from phones and toward ambient computing embedded in everyday objects. Wearable devices are becoming a central platform for capturing health signals, authentication data and real-time context as AI moves closer to the user.