BlueBolt Partners With Znode On B2B Platform

Digital agency BlueBolt has announced it is partnering with Znode on a B2B eCommerce platform.

Founded in 2015, BlueBolt is a full-service digital transformation agency that empowers companies with blended content, commerce, and search solutions.

“We have identified the market need for a B2B eCommerce platform that is more flexible and scalable,” Ashkan Farhadieh, Vice President of Business Development at BlueBolt, said in a press release. “Znode checks those boxes in addition to offering significant built-in B2B eCommerce functionality.”

A product of Amla Commerce, Znode is a B2B eCommerce platform created to empower manufacturers and distributors through features including site search, product information management and multi-store functionality. The platform supports complex pricing, inventory and product types; workflow approvals; quote and list management; and has more than 600 application programming interfaces (APIs) allowing for greater extensibility, easier integrations and consistent functional updates.

“BlueBolt has established itself as a leader in guiding companies through successful digital transformation,” added Tom Flierl, vice president of marketing and business development at Amla Commerce, the parent company of Znode. “We’re excited to partner with BlueBolt and leverage the power of a great digital agency combined with a powerful eCommerce platform.”

In a recent interview with PYMNTS,  Convictional Co-Founder and Chief Operating Officer Chris Grouchy spoke about how APIs can level the B2B eCommerce playing field by enabling a seamless integration of data within back-office systems and between the systems of two different businesses without forcing them into a particular solution.

In fact, API integrations can address a range of problems, including the challenge on the vendor side of lacking real-time visibility into inventory levels that potentially leads to a supplier listing products not actually in-stock, compromising the quality of the buyer experience.

Between businesses, APIs level the playing field of market power across buyers and suppliers, he added.

“It’s no longer a question of, ‘Who has market power?’” he explained. “It’s more a question of, ‘Now that everyone has equal market power, which vendor can service both sides of the transaction, and compel each side to want to work with the other?’ That’s the opportunity of APIs.”