Boson Protocol Raises $10 Million For Decentralized Commerce Platform

London’s Boson Protocol said in a press release on Thursday (March 11) that it has raised a total of $10 million in venture funding and is looking at going public. The company said it is pioneering a system for using non-fungible tokens (NFTs) “encoded with game theory.”

“This funding round will fuel the next chapter of the Boson Protocol story,” said Justin Banon, the company’s CEO and co-founder. “Our vision is to create a more decentralized, open and fairer future.”

Famous Tampa Bay Buccaneers star player Rob Gronkowski plans to sell more than 300 NFTs spotlighting moments from the five Super Bowls he has played in, including this year’s win. CNBC reported on Tuesday (March 9) that the NFTs will be hand-illustrated by Brazilian art studio Black Madre. They will feature Gronkowski’s career highlights on five digital trading cards signed by Gronkowski. The mementos will be sold on the blockchain-based Open Sea marketplace, which specializes in user-owned digital merchandise, including gaming items, domain names, digital art and more.

A Boson Protocol funder, Jamie Burke, CEO of Outlier Ventures, said that “decentralized commerce is set to be the next big thing.” He added that Boson Protocol is the project that will “bridge the gap between blockchain technology and real-world asset transfer.” Outlier Ventures said it is Europe’s first blockchain venture capital firm.

Boston Protocol said it is a “foundational Web3 primitive that enables the decentralized autonomous commerce revolution” with the mission of “exchanging digital value for real-world products, services or things.”

Other investors in Boson Protocol include FBG, TRG Capital, Duck DAO, Animoca Brands, Rarestone Capital, Masters Ventures, Sparq Ventures, Brilliance Ventures, Vendetta Capital, Deltahub Capital, Gains Associates, Capture Investments, Lunar Station, Titans Ventures, BR Capital, Crypto Dorm Fund, Plexus RS, Blockrock, Momentum6 and Lotus Capital.