Mastercard and Bosta Target Egypt’s eCommerce Market With Logistics Incentives

Mastercard and eCommerce enabler Bosta are partnering to support small- to medium-sized businesses (SMBs) in Egypt by introducing a dedicated discount program for Mastercard Business cardholders.

The program will provide these SMBs with access to preferential benefits across Bosta’s logistics services, the companies said in a Tuesday (Feb. 10) press release.

Bosta simplifies the shipping experience for SMBs in eCommerce with logistics solutions that include a fulfillment and inventory management system, smart stickers that link packages to orders on the company’s mobile app and dashboard, seamless integration with eCommerce websites, live analytics, a digital wallet and a tech-powered customer experience, according to the company’s website.

The new collaboration will combine Bosta’s eCommerce capabilities with Mastercard’s global reach, digital innovations, payment experience and data-driven insights, according to the release. The combination will help SMBs expand into new markets and enhance their long-term resilience, per the release.

“As an eCommerce enabler, Bosta empowers merchants to grow strategically and remain competitive in an increasingly dynamic market,” Bosta CEO Mohamed Ezzat said in the release. “Together with Mastercard, we are delivering real, sustainable value to our customers and strengthening the eCommerce ecosystem in Egypt.”

Mohamed Assem, country manager for Egypt, Iraq, Lebanon and Syria at Mastercard, said in the release that Mastercard builds connected ecosystems that offer businesses digital solutions.

“By collaborating with Bosta, we are bringing together payments expertise and logistics enablement to support business growth and contribute to the continued advancement of Egypt’s digital economy,” Assem said.

Mastercard said in November that it launched a coalition that aims to help consumers and small businesses around the world use digital tools to enhance their financial health and resilience. The Global Financial Health Coalition includes financial institutions, nongovernmental organizations, telcos, wallet providers and others.

In December, Mastercard partnered with MoneyHash to enable merchants across the Middle East and Africa to connect to Mastercard’s portfolio of merchant-focused solutions, Merchant Cloud, through MoneyHash’s payment orchestration platform.

In August, Mastercard collaborated with Circle to enable the settlement of Circle’s USDC and EURC stablecoins for acquirers in the Eastern Europe, Middle East and Africa (EEMEA) region.